Adapt Your Company Culture To Social Media Marketing With KASH

You have heard me ranting before about how people sometimes lack the right attitude for change, when they continue ignoring the biggest communication culture shift ever; I’m talking about where Internet is heading today. Therefore I thought it was time to also write a blog post about what I think we need to consider when we approach social media marketing or other stuff that we don’t maybe know so much about yet, stay open and let’s apply KASH.

Old habits are like comfortable beds

When we now are approaching 2012 this is a great thing to really consider, probably we know what we are grateful for and what we want to change in our lives. I remember when I heard the KASH concept for the first time, I’m not sure but I think its was Denis Waitley I learned it from. I often try to lead with the KASH concept in my mind when I help people and company cultures adapting themselves to the social media environment. Remember; adapting to change is hard because old habits are like comfortable beds.

Remember that the six most expensive words in business are: We’ve always done it that way! – Catherine DeVrye, Author.

K.A.S.H:

Knowledge: You need knowledge about social media marketing, you need to know; why, what and how to get rid of your fear and let go of some control, this is important because fear comes from lack of knowledge. You need to invest the time to get the knowledge and when you invest your time make sure you invest it properly and learn from knowledgeable people in the industry.

Attitude: An optimistic attitude is always benefiting you when you are adapting to changes, you need to be optimistic that this new way to do business will turn out great and an attitude of courage is always important when you exploring new areas.

Skills: When you have the right skills you have a much better chance to survive in this social media jungle. The only way to get new skills are training your own muscles, and you need those new muscles when you should replace your old habits. You don’t get skills by just reading books you must execute and learn by your own mistakes. But know when you have the knowledge you are not afraid for mistakes.

Habits: 95% of all the thoughts you have had today you also had yesterday, and in fact, every day in the past months. It’s very hard to break habits but we all know that athletes improve their performance and skills by practicing more, the same applies to creating new habits in both your personal and professional life. When it comes to implementing social media into companies one big challenge is the lack of time to be social on because people already have a lot old busy habits, it’s not any room left for new habits, so the right approach here is replacing some of your old habits with new social media marketing habits.

You need to stay hungry

Equipped with KASH makes you tuning into new social media marketing habits more easy, most people make the mistake of trying to do everything at once, instead take one step at a time. Creating your own edge takes time, so you need to stay hungry if you should have the motivation to pull through and make it to the top in your industry.

It’s your turn

Do you have any tips how to handle change?

Related posts:

1. How Can Your Company Increase Sales With Social Media Marketing
2. Social media marketing industry report
3. Part 2: How To Embrace Social Media Marketing In The Staffing Industry