January 25, 2012 By Leave a Comment

Sustaining A Blog Is All About Conquering Yourself

How do you know that what you have to say is important? Sometimes I read that you should only blog when you have something valuable to share with your audience, I think a problem here is that you are your own worst critic, I know you maybe believe that what you have to say isn’t worthy enough. In short this could mean you never ship stuff that will make a difference for someone because you lack self-esteem. You are lying for yourself and buying your own excuses.

Writing Habit

Making a difference is hard and if you are comparing yourself with the big sharks in the blogosphere your closest friends name is soon “anxiety”. Honestly this happened to me today, my originally idea was to expand the blog series about the staffing industry how they can embrace social media, but I got that voice inside of my head saying it’s not important to write today let’s do it tomorrow. I took a decision not to give in for that temptation because I know my lizard brain will suck it up in a snap and probably manifest into a habit tomorrow; I know that my writing habit is waiting beyond my limitations.

Focus On The Work

Without self esteem you are trapped with fear and then writing and sustaining a blog is overwhelming, only the thought knowing it’s going to be read (at least by some people) could paralyze your from expressing your point of view. You can get criticized and misunderstood when you are in action but If you focus on it you are bound to hold back so the challenge is to focus on your work to move your own feet, not on the fear that comes from doing the work. A huge insight for me was when I discovered that when I’m in action anxiety is gone with the wind, I could of course still be nervous but I’m not bound to fear; I’m embracing it.

It’s Your Turn

So do you have an area in your life where you’re lying to yourself and buying your own excuses?

The value of embracing my fear is that I make my own choices and own my risks.

Filed Under: Blogging Tagged With: ,
December 16, 2011 By Leave a Comment

Communicate The Essence Of Your Brand By Blogging

Here I cover step six together with Searchmanager in our video blogging series: How to develop a business blog strategy that supports your bottom line, click here to check out step five. Step six is all about figure out your point of view before you write, don’t just blogging in darkness.

Step 6

Understand the purpose and your point

Remember to think and ask questions from the audience perspective; what’s in it for me? A great way to find out what you should write about is asking your audience about their opinions. When you do this you will get help to create content and build a relevance around your blog.

Create enchanting headlines

Great bloggers are very often nailing awesome headlines, one thing that is proved is that numbers in headlines bring in more traffic. You can also use unexpected words. You can use tools like Google keyword suggestion tool or Freekeywords.wordtracker.com to build your own list of relevant keywords for your blog.

Create content for your post

Real time marketing is the context when you create content for your blog and social media, you need to think about different aspects of timing like seasons, holidays, trending news and relevant events in your industry. You can mix posts with timely, timeless, long, short, personal and professional content. Create great content and you will establish your blog as an authority in your industry.

Are you communicating the essence of your brand at your blog?

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December 14, 2011 By 4 Comments

Who Should Have The Pen and Bring Fire to Your Business Blog

Here we cover the fifth step in our blogging series: How to develop a business blog strategy that supports your bottom line. There is a lot of different angles to consider in this fifth step. We will bring you some key points to consider when you are choosing who should create content for the company blog. Click here to check out step four.

Step 5

When the rubber hits the road

We can clearly see that step five is when the rubber hits the road because this is a huge action step. A lot of companies lack resources and hands to blogging on consistent basis, and sometimes they also lack the right attitude. One voice or many is a question to answer; from an audience perspective it will be much better if we have fewer and more consistent voices, when you have an inconsistent blogger, they tend to overwrite because they are not blogging on regular basis.

Humanize your logotype

One of the  main reasons with blogging and social media marketing is to humanize your company and brand. B2B companies have so much to win here because they will have more decision makers coming to their blog. Remember to bring the human touch to your blog, remember to bring you!

How much content for each post

Your blog post should be approximately 300-800 words, think like a movie trailer for your audience and split your blog post into different paragraphs so it is easy to read, remember your blog should not look like a book page.

Build you blogging muscles

If you want to build muscles and lose fat, you already know that you need to show up at gym consistently, it’s the same thing with your blogging muscles, if you want to make some damage with your blog and build a brand you need at least post 3-4 posts each week and then put up great social context around it.

It’s your turn

Are your blog on fire? :)

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