“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the market place. And it’s when businesses see an opportunity and are the first to act on it. Real-Time Marketing and PR: How to Instantly Engage Your Market
David Meerman Scott
I met David earlier this year at #eme2011 in Stockholm and I had the chance to ask him some questions in a short video interview. His speech was very interesting he talked about e-mail marketing and how the real time communication forces businesses to shift their marketing mindset, and think outside the box and not be afraid to do so. If you have chance to attend one of his speeches don’t hesitate because you will learn a lot of important stuff about marketing, and you will love Davids inspiring personality.
What you can learn by reading this book
- Great real life examples how companies have failed big time because they don’t comprehend real time marketing.
- Learn how smart individuals and companies have used real time marketing with staggering results.
- Create your own real time toolbox, this will form your context for real time marketing and you will see the “right now” opportunities when they are passing instead of missing them.
- You will probably approach your business and customers in a new way after you reading this book. I think this book is so important to read if you have a goal to get beyond social media and harvest great results with those tools.
- You will understand that successful companies have this mindset and use the tools to successfully engage people in real time.
- How to accept challenges and drop excuses.
It’s your turn
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About Mattias Gronborg
Love to learn more from that Book! Thanks for the great review.. Keep posting some more.. I will definitely buy this on store..
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