January 27, 2012 By Leave a Comment

Video Book Review Of The Lean Startup By Eric Ries

Whether you are a startup entrepreneur or corporate entrepreneur, there are important lessons in this book when you heading for uncharted business waters, The Lean Startup (affiliate link) provides you with actionable avoid product-learning mistakes, and how to interpret early signals from the market so you can decide whether to persevere or to pivot. (Follow Eric Ries on Twitter).

Beautiful Mix In This Book

I like how Eric mix storytelling and actionable steps how to start using “the lean startup” in your own projects. If you are an entrepreneur you will mirroring your self in his stories and soon start filling in your own missing links why you failed a specific start up project. Entrepreneurs need this lean start up process to learn how to build a sustainable business and turn their product insights to a winning company.

Entrepreneurship Is Management

Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught. A startup is an institution, not just a product so it requires a new kind of management. This sentence was a bit provoking in the initiating part of the book and captured my attention, this is a contradictory way to look at entrepreneurship, it’s more common that people think you need to be in the right place at the right time to reach success.

A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

Ask The Right Questions

The question is not anymore: Can this product be built? In our modern economy, almost any product can be built. So the right question to ask is: Should this product be built? And can we build a sustainable business around this products and services?

  1. Do customers recognize that they have the problem you are trying to solve?
  2. If there was a solution, would they buy it?
  3. Would they buy it from us?
  4. Can we build a solution for that problem?

Are you asking yourself the right question regarding your projects?

Filed Under: Book Review Tagged With: , , ,
December 17, 2011 By 4 Comments

Book Review Of No Bullshit Social Media

[iframe_youtube video="ioDukJFzBgA"]

This book No Bullshit Social Media (affiliate link) is the all-business, no hype guide to social media marketing and I think it’s covering a lot of important stuff when you are seeking a great social media marketing guide. The book is written by two social savvy guys Jason Falls and Erik Deckers. The official book page.

No Bullshit Social Media by Jason Falls & Erik Deckers

Do social media marketing right from the start

You will learn how to use social media marketing to deliver great customer service, create leads, facilitate R&D, build community, create awareness, handle public relations and protect brand reputation. The strategic approach to social media marketing is to review these seven areas, identify which are a good fit for your organizational goals.

Our customers aren’t using social media

This is something I here every week when I met executives discussing social media, and the book have a great eye opener chapter about this mindset. It shows that a lot of executives base this opinion “because I don’t use it that way”. If a company is not using social platforms, it has no way of knowing whether it’s customers are using it.

The fundamentals

  • Listen first
  • Be responsive
  • Be honest
  • Provide value
  • Sell last

I love the way how Jason and Erik is teaching those fundamentals with this book. How we should think lifetime value, not sale value, and when you are doing this it makes customers proud to wear your company badge. Grab your own book at amazon (affiliate link) you will definitely find this book useful. Thanks Jason and Erik for this book it really makes a difference!

Have you read the book, what did you think?

Filed Under: Book Review Tagged With: , , , ,
November 24, 2011 By 5 Comments

Book Review Of Real-Time Marketing & PR

“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the market place. And it’s when businesses see an opportunity and are the first to act on it. Real-Time Marketing and PR: How to Instantly Engage Your Market (affiliate link) written by David Meerman Scott.

Real-Time Marketing & PR

David Meerman Scott

I met David earlier this year at #eme2011 in Stockholm and I had the chance to ask him some questions in a short video interview. His speech was very interesting he talked about e-mail marketing and how the real time communication forces businesses to shift their marketing mindset, and think outside the box and not be afraid to do so. If you have chance to attend one of his speeches don’t hesitate because you will learn a lot of important stuff about marketing, and you will love Davids inspiring personality.

What you can learn by reading this book

  • Great real life examples how companies have failed big time because they don’t comprehend real time marketing.
  • Learn how smart individuals and companies have used real time marketing with staggering results.
  • Create your own real time toolbox, this will form your context for real time marketing and you will see the “right now” opportunities when they are passing instead of missing them.
  • You will probably approach your business and customers in a new way after you reading this book. I think this book is so important to read if you have a goal to get beyond social media and harvest great results with those tools.
  • You will understand that successful companies have this mindset and use the tools to successfully engage people in real time.
  • How to accept challenges and drop excuses.

It’s your turn

How are you approaching the real time marketing environment today?

 

Filed Under: Book Review Tagged With: , , ,
« Older Posts