The video cannot be shown at the moment. Please try again later.
Here I cover step six together with Searchmanager in our video blogging series: How to develop a business blog strategy that supports your bottom line, click here to check out step five. Step six is all about figure out your point of view before you write, don’t just blogging in darkness.
Understand the purpose and your point
Remember to think and ask questions from the audience perspective; what’s in it for me? A great way to find out what you should write about is asking your audience about their opinions. When you do this you will get help to create content and build a relevance around your blog.
Create enchanting headlines
Great bloggers are very often nailing awesome headlines, one thing that is proved is that numbers in headlines bring in more traffic. You can also use unexpected words. You can use tools like Google keyword suggestion tool or Freekeywords.wordtracker.com to build your own list of relevant keywords for your blog.
Create content for your post
Real time marketing is the context when you create content for your blog and social media, you need to think about different aspects of timing like seasons, holidays, trending news and relevant events in your industry. You can mix posts with timely, timeless, long, short, personal and professional content. Create great content and you will establish your blog as an authority in your industry.
Are you communicating the essence of your brand at your blog?
Related posts:
About Mattias Gronborg
