Conversion Jam #1 Converted into An Eye-Opening Experience

I was one of the 260 people who attended Conversion Jam #1 here in Stockholm earlier this week, this was Sweden’s first conversion event, and I must say it’s probably one of the better events I have attended here in Sweden. The Conversionista crew (swedish) had done a great job bringing in awesome speakers who delivered presentations with eye-opening insights.

Michael Summers

I liked Michael Summers presentation 10 E-Commerce bloopers you don’t want to make, but probably are. He did a great job and shared with us real, concrete and practical case studies on e-commerce usability blunders. It was also fun to watch his eye tracking movies how the user experienced big e-retailers in different perspectives, the conclusion here is that it’s very often a huge perspective gap between how e-retailers and real customers experiencing a site.

Jim Hudson Paypal

Jim did a presentation about the difference between actual time and perceived time online. He explained the benefit you achieve when you ”make things feel faster online” and how we can use different techniques that can change how customers perceive time when they are online in your store.

André Morys

André talked about how the brain works when customers are buying online, and how customers emotions affecting purchasing decisions.  I loved the passion and energy he had when he delivered his presentation, and I still laughing when I’m thinking about the case study regarding the underarm sweat pads.

Agenda Conversion Jam #1

Conversion Jam next year

They have already booked Craig Sullivan and more great stuff will probably come when they present the agenda for 2012, I will definitely grab a ticket for the next Conversion Jam, because this event really converted into results and eye-opening experiences for me as a visitor. Big thanks to John Ekman!

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