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We can see how companies is trying to copy the successful Groupon strategy these days. The latest company in Sweden trying this is Eniro, we think the attention they want most is from the local small businesses that power their revenue model.
This is a very powerful and simple Internet marketing strategy, they are just building huge email lists and selling it. Groupon is doing this very successfully with a sales force and a traditional smile and dial tactic.
Discount as a marketing strategy
In this video we talk about the benefits from the perspective of the local small businesses who are buying those packages. We talked about Sprint vs Marathon earlier this week; we are not a big believer in this kind of discounts as an online marketing strategy for small local businesses, this is short term thinking and you are not attracting long term super hardcore fans. (We are not talking about Facebook deals here).
We want to know how you think about Discounts as a marketing strategy?
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[...] (click here if you can’t see the video) we are answering a question regarding our last video Discount is short term marketing. We now have Facebook deals in Sweden and it opens up tremendous opportunities for local business [...]