I spent 12 years learning about sales in all different perspectives and I have spent the last couple of years learning how social business will affect the traditional corporate world. Among the interesting things I have discovered is the unsettling reality that a lot of business leaders believe social tools are toys or irrelevant time consuming habits, you can hear it when people is expressing things like; who cares what people had to lunch? Then you know you need to take it from the beginning, but that is 100% OK for me because it is always a first time for everything, and I love helping people evolving.

Lead with the right context

Today I know the importance to move the discussion beyond if your organization should start a Facebook page or not. Instead your organization need to approach social business as a with a serious business process, the same way you handle your other business processes, because this culture shift forcing companies to change how they interact with customers in both a B2B and a B2C context.

Good notes

This week at Medieinstitutet in Stockholm

This week I’m fortunate to meet a lot of keen students at Medieinstitutet in Stockholm together with my wingman Searchmanager. We are sharing our beliefs regarding social business strategies and we are working together with the students helping them build a how-to manual and what to consider when integrating (infograph) social media tools together with a traditional sales process. We also have talked about personal branding (infograph). Sometimes I wish it was possible to connect with people through a USB cable and transfer skills, experiences and thoughts. This very often occur when you know that the schedule is tight and you don’t have enough time. But this is a great reminder that the best way to learn new things in life is practice, practice and practice over again, so I believe one of the best ways to learn new things are workshops and trying role play real life examples, and that is what we doing here this week.

Students in action

Marketing strategies, sales and mixed media

Medieinstitutet shows up great conversion numbers for their students; today, over 90% of all students who graduated in 2009 and 2010 is working in media and communications industries. I think this class we are working with this week is studying probably one of the most significant courses you can hit your scoreboard with today to get a relevant preparation for tomorrows business environment and they are learning things like; business acumen sense, project management, sales, marketing, personal branding, and how to handle different media channels. This course set up an important context for students, I think students that learn early on to leverage new technologies and how they could use this tools to gain great sales and business benefits will harvest great results, so students at #mfm11 roll up your sleeves and keep up the good work. Then I also want to express the single most important word in this post; thank you! It is so important for me to be a micro part of your learning process, because this develops me personally, so again I’m so grateful for having me on board this week.

Hangout

Are you evolving?

We will one day look back and be amazed at this time at how social tools altered our lives, are you keeping up with how communication is evolving, or do you still think status updates on Twitter is stupid?