In this post I summarizes my eight step blog series how to blog. This will give you a great insight what to consider when you develop a blogging strategy for your personal brand or company blog. These articles are mainly inspired by Jay Baer and the Blogging Success Summit 2011. I attended this summit during this spring (2011) and I learned a lot. Please let me know If you have any questions about blogging. I can help you avoid the biggest traps because I have already experienced some of them.
1. What objective are your blog adressing
When it comes to blogging and content creation for your social media platforms you need to have a clear WHY? That’s what I’m teaching when I educate companies. Continue reading by clicking here.
2. Who will read this blog
The title of this post leads us to the next question and step two: who will read this blog? We need to answer this question when we are developing our blog strategy, because we need to define and segment different audiences. Continue reading by clicking here.
3. Five calls to action after reading the blog
I learned from one of the Jedis in social media Jay Baer that it is very important to create and prioritize calls to action in your blog posts. So as a young Padawan (star wars term) I’m doing my best to implement the following steps on my blog. I think I need to start somewhere and in my case point 3 and 5 are my choices. Continue reading by clicking here.
4. Create existence 4 your blog
It’s impossible to talk about an existence for your blog without involve search engine optimization (SEO). SEO is far from everything, I seriously think that some people rely to much on it. You need to hustle and build your brand by hard work and if you think that only great SEO will take you to the skies I hope you wake up before you hurt yourself. In this blog post I will focus on what you should do if you want create an existence for your blog and separate yourself from the status quo. Continue reading by clicking here.
5. Who will create content for the blog
To solve the time challenge many companies think it’s a good idea to involve many people to write the blog, because if more people contribute it will not overload anyone. Having many voices is practical for larger organizations because it spreads out the work of content creation to more people. Continue reading by clicking here.
6. What will we write about
First you need do figure out your point of view in advance, don’t just write in darkness. You need to tap into and understand what your audience want to engage in. A good thing is to ask them to leave comments, opinions, feedback and questions about your posts. When you do this you will get help to create content and build a relevance around your blog. Continue reading by clicking here.
7. Reload your shotgun and redistribute your content
In many cases I see people create blog posts who could easily become three posts or more. Be smart and see your blog posts as the start of your content marketing and extend your blog post into different form of content. What I mean is that your blog post can become a slideshare presentation or maybe a YouTube video. Continue reading by clicking here.
8. Comprehend the ROI of your blog
The question on peoples mind is always; what is the ROI of blogging and how will we measure it? How do we know if the invested time is worth it? Even though it’s a great question, you still need to take action and build your own framework how you should measure the ROI of your blog. Continue reading by clicking here.
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