In this blog post you will find links to eight different video posts where you will learn how you do to create your own social media strategy for your business. If you have any questions you are always welcome to leave a comment here on mattiasgronborg.com or engage with me on Twitter or by e-mail and then I will get back to you.
Make sure you have the right social media team
The first step: Involve the right people for your social strategy. You need to establish a foundation with the right culture for an authentic engagement with your audience.
You discover your customers interests by listen to them
The second step: Put your ear to the ground. Listening also gives you influence and makes it possible to win hearts online. You can’t guide anyone with your “content” if you don’t understand their “desires” first.
Wake up and realize that the rules of business are changing
The third step: What’s the goal with your presence in social media. You should integrate social media into traditional sales and marketing. It’s not about to do one or the other, period.
Understand the relationship with the social thermometer
The fourth step: Who are you trying to influence with social media. Depending on your goal you can use the relationship thermometer to understand what kind of relationship you have with your audience and or what they know about your brand today.
How do your audience using social media
The fifth step: Understand what your audience is doing online. You have to put yourself into the seat of your audience and give them the right social media assignment, and start the engagement from that point.
Social media is about people not logos
The sixth step: Turbocharge your social strategy with passion. Start storytelling from your heart and breath your cause and unload your message in a more humanize way.
Build your home base
The seventh step: Build a home base and choose your social outposts.The question to ask your social media team when you are choosing outposts: How many of our potential customers are hanging out on a specific social network or forum?
Understand your metrics
The eight step: How to measure the impact of your social media strategy. There is no one size fits all solution to measure the ROI of your social media presence, you need to set up your own metrics. I hope those steps will give you some great insights how you can get a good start with your social media presence. Please leave a comment and tell me what your biggest social media challenge is today?
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