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We do a SWOT analysis in this video regarding the information we got from meetings with companies and executives during the last two weeks.
Strengths
Our experience is that companies have a lot of industry knowledge and business experience in their field. This strength could be used to leveraging great content for a blog or social media with huge SEO benefits.
Weaknesses
We find lack of SEO and real time communication skills and very often companies want to treat SEO and social media with a check in the box attitude. We think it’s important that companies start to treat digital marketing for what it really is.
Opportunities
The battle for attention is increasing every day in social media and the companies who start using their ears to create a strong message with an enchanting story will win. Video really a great gap creating tool.
Threats
A big threat is of course the fear of losing the control, and of course the idea they have control is just an illusion, because they never have been in control. This lack of action create huge opportunities for hungry competitors.
It’s Your Turn
What is your strengths, weaknesses, opportunities and threats?
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About Mattias Gronborg
