Part 1: How To Embrace Social Media Marketing In The Staffing Industry

Part 1 Of This Blog Series

Because of the communication culture shift we live in, more and more B2B companies starts to realize that they cant dodge for the possibilities with social media. One industry that I keep an extra eye on is the staffing industry and they have been forced to take some initially steps in social media to meet the demands from the clients to find quality candidates.

Purpose Of This Blog Series

The purpose of this blog series is to help the staffing industry take better decisions regarding their social media marketing efforts. I will identify good examples, less good examples, pros and cons, and then I will give my opinions how I think we can apply social media marketing in this field. The purpose is not to smear your face how bad someone is doing social media, but it’s important to understand differences and I’m not afraid to express my opinions and you are welcome to participate, that’s how we together can fail fast and keeping this learning process up to speed. I will focus mainly on bigger staffing companies in Scandinavia who is operating in more countries.

A dying pitch

A sell pitch for the bigger companies in this industry has been their databases with tons of CV’s but the tide is changing because of the online culture shift and those databases is not so unique anymore. As a middleman these day you must evolve or you will perish.

Industry Experience

The reason why I want to dig deeper in this industry is because I have been working successfully with sales at one of the bigger staffing companies here in Sweden. I left the industry and sailed out on uncharted waters to seek new adventures, now I’m back in the harbor to take a look at the industry with new eyes. So I have a quite good inside out perspective here. Initially I will focus mostly on how we can use social media marketing to get new leads, sales and building more loyal customers. This is a very important subject because it’s now approximately 550 different stuffing and recruitment companies registered only in Stockholm. It’s a no-brainer to understand that the sales people is killing the customers with phone calls, social media is a huge opportunity to approach customers on a channel that no one is savvy enough yet to understand how they should use. Will your company grasp that  opportunity 2012? 

Doing Social Not Being

Staffing companies who has embraced social media have mainly applied it around recruitment and communication with candidates and existing consultants. Overall the industry is still in the push phase, which means they are using social media for pushing out new job offers and their latest advertisements (With other word SPAM). We can summarize it with one sentence: They are doing social but not being social.

It’s your turn

Join the movement! What is your take here? Do you have any good examples of companies in the staffing industry who is being social? 

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