Part 3: How To Embrace Social Media Marketing In The Staffing Industry

I have received some questions regarding what I mean with “doing social” vs. “being social”? We can see how the staffing industry is using social media for pushing out job offers, advertisement and different campaigns. They are not using social media marketing to create new leads, sales or more loyalty among their customers.

Screenshots From Twitter

In the screenshots below (Swedish) we can see how majority of the companies are “doing social” in the industry, and it’s severe to find any communication (@mentions) at all with people. When we are looking at their Facebook pages it’s the same thing overall.

Don’t miss my video interview with Gary Vaynerchuk when he is talking about the “push” mindset.

Doing Social

Doing Social

Doing Social

Poolia Is On The Right Way

Gap Creating Business Opportunity

Nobody is creating content or sustaining a serious business blog here. I wonder which company in the staffing industry who will grab the chance first? This is a gap creating business opportunity, and right now my bet is definitely on Poolia.

Social Media Is Not A Title

The first step (video post) towards a social media marketing strategy is to get the right people involved around the social media table and then get the wrong people to step down. A Corporate title has nothing to do with social media. Nobody knows exactly where we end up on this social journey, but I know if we have the right crew aboard; then we will find the right social path. The first step is not to set up a presence on various social platforms.

Include The Sales Manager

Business reminds us about the sports world, the success depends on individual players, team spirit and the game plan. The sales manager is primarily responsible for creating strategies, tactics, monitoring KPI, and keeping the team motivated. The customers will be strongly influenced by the team’s performance here and social media marketing is an important tool to leverage when it comes to competitiveness and success in the B2B industry today. The industry needs to put sales in a new perspective, and the sales manager must integrate social media marketing with the sales process (blog post) before someone is checking her or his expiration date as a sales manager (blog post). As a staffing company today you should have your sales team involved around the social media table.

A service company’s most important resource is its employees, and their skills are crucial to maintaining a cutting edge in the staffing industry tomorrow.