I finished the last post with this statement: A service company’s most important resource is its employees, and their skills are crucial to maintaining a cutting edge in the staffing industry tomorrow. I believe long-term social media successes for the staffing industry depends much on how well they succeed integrating their employees to become a part of their online movement, but this will only happen if their company culture is ready for it.
Corporate Culture
Who owns the strategy and budget? Answering that question and we know that social media success lies with how well leaders understands this new game of business. The leaders must understand why and how they should bet on this ball and make it a part of their business routines and work. The leaders are the ones that are responsible. I believe Mark Schaefer who blogs at grow explained it very good in his guest blog post at Convince&Convert.
Lead-in Program
In the last post we talked about having different people around your social media table, then you need to arrange your social goals, guidelines and how to roll this social media band wagon out into the organization. I think when the industry is having their lead-in training for new employees they should have social media as a part of the introductory training. I’m not talking about basic LinkedIn training here, each person must understand the big picture and how he or she should use social media efficient to enhance business results.
Support Your Employees
Sales and delivery teams need to have social media integrated into their everyday business routines and work. If you work with sales you need to understand how this works in all different stages of a sales process: Lead – Phone Calls – Sales Meeting – Sale – Customer Care. You need a social media policy and clear guidelines that supports your staff to make their work, remember confusion kills productivity. This obviously creates new demands on CRM systems (social CRM) and internal communication. If you climbs this saddle with a goal to “be social” online you can’t communicate efficient internally by using email and phone, support your employees by setting up the right context and infrastructure.
It’s Your Turn
What’s your take on company culture and social media?
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About Mattias Gronborg
