Q&A session discounts & deals

In this Q&A session we are answering a question regarding our last video Discount is short term marketing. We now have Facebook deals in Sweden and it opens up tremendous opportunities for local business to market their business through the customers social graph. @jonaspmoller sent us a very good question:

Summarize this video here

• Groupon now definitely takes a step into the social direction with Groupon Now! This is a new way to find great local deals that you can buy and use right now. Smart move from Gruopon they are extending their successful email marketing strategy into a more social geolocation arena. See a video about Groupon Now click here.
• Facebook is of course a BIT ahead because they have approximately 700 million users and maybe 50-60% are interacting with Facebook from their smart phones wherever they go; they have a big advantage here. (Sorry, I said in the video that 50-60% of 700 million was checking in with their smart phones). My English sucked a bit more than usual today.
• We also think companies need to connect the dots here (online and offline). Market your Facebook deals on the receipts, food boxes, mugs, signs, email marketing etc.
• Companies need to be social instead of do social and they need to pay attention to what people do. If you don’t do that, you are still just pushing coupons and you will never build super hardcore fans. At least “thanking” your customers who are using your deals online in some way is a must for companies who want to win in the thank you economy.

I’m sharing my first FB check in ever here with you guys! I promise you I never ate anything! What do you think about the possibilities with Facebook deals? How do you turn customers into super hardcore fans?

Thanks for you question Jonas!

Related posts:

1. Stadium Facebook deals execution
2. ONOFF Facebook deals execution
3. Q&A Session About SEO