This is a short Video from the Q&A session at Email Marketing Evolved 2011 with Jeanne Jennings, Dela Quist, David Meerman Scott and Steve Kemish. They are discussing the future of e-mail marketing and the self proclaimed marketing expert.
In this video
- Some experts thinks e-mail is dead but e-mail marketing is growing and it has the best ROI of all direct marketing channels.
- I laugh when David Meerman Scott and Steve Kemish talks about social media experts.
- It’s important to be a contrarian, if someone says you can’t send an e-mail on the weekend, just do it! Think outside the box.
Questions
- What do you think when someone is proclaiming them-self as an expert?
- Can you share some good ideas how to think outside the marketing box?
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