This is part two in our series Swedish mobile operators from a customer service standpoint in social media (click to read part one). This blogging series have really developed into something interesting and in the part one blog post you can see how we invited Telia, 3 and Tele2 to engage with us on Twitter. Telenor we couldn’t find a Twitter account on your web site so we couldn’t ping you (tweet), but we realized yesterday that you actually have a Twitter account because you tweeted with our friend Jonas Möller, so we know you are aware of our blog post.

Friday Session

We believe 3 and Telia are on the right social path

Pay attention now big 4! You have for the first time ever an opportunity to really listen to all the water cooler discussions regarding your brand and if you want to win friends and customers in social media you can’t just do social, you need to be social, you need to go beyond social media to build strong relationshipswith the end-user of your mobile services. Tele2; the way you answer the social phone really leaves room for improvements, and then I have expressed myself very diplomatic. You can see the conversations below (sorry English readers some of the answers are in Swedish).

Reputation management online

Reputation management; the big 4 also have a lot of complaints on blogs, Facebook, Twitter and in different forums, and what happens is that these complaints are also being indexed and can be found at the top of the result pages in a search engines. You need to monitor your reputation and handle your customers complaints, we believe that Telia are handling their reputation management well since the community manager of Telia, Karin Nordlund replied on our blog post and this is again great work from Telia.

It’s your turn

What is your experience regarding your mobile operator, and are they treating you well as a customer? Please let us know! Happy weekend friends!