A Friday whiteboard session here at mattiasgronborg.com together with my friend Cristian Herrera about URL vs Link Structure in E-Commerce. This is a very important topic when you set up an E-Commerce store from start. But first let me provide you with a short background why this topic. Right now I’m doing researches about everything regarding E-Commerce because I’m planning to start a store in the future. I had some questions to Cristian and he answered them very well so I decided to create a whiteboard session about this topic and share his skills with you too. Thanks Cristian!
In this video you will learn about:
- How should your SEO structure look like when you start building an E-Commerce store from scratch.
- What should you consider when you are creating your link structure.
- Why you should avoid change resources URL.
- Do not use standard texts from product suppliers, you need to create your own unique product texts.
- How a blog can increase your relevance in Google.
- Think about your URL structure and stay with it, this is how you avoid status codes.
- We are talking status codes 200, 301, 302 and 404.
Do you have any questions regarding URL and link structure? Please leave a comment and we will get back to you.
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@mattgron, i forgot to mention the bottomline of this 5 minutes talk.
it is simple.
The bottom line is, you can always change your link structure later (menu, featued products and such).
But the URL structure should remain intact as long as possible, therefor it's worth the time to make a extra effort to get that right from the beguinning.
/Cristian Herrera
- spam
- offensive
- disagree
- off topic
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