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Today I attended a networking event at #LinkedOC where I met Amber Naslund who is one of the co-authors of the book The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. I read this book last year and I still think it’s one of the best social media books you can read if you want a clear roadmap how you should integrate social media into your organization. So I was very grateful that Amber spent time with me for a short chat that made this video possible. Thanks Amber!
Having A Chat With Amber
In this video, Amber shares with us why the company culture is a significant factor if you want to reach success when integrating social media into your organization. One thing we can see in social media best practice examples is that they have an open collaborating attitude and inspire their people to create greatness. Every person in the company needs to be a part of this real time personality. This makes all the difference if you want to shift from doing social to being social. We also talk about the importance of blogging, why blogging is not dying and how risky it is to redirecting your company URL to rented space.
#LinkedOC is the hashtag if you want to check out what people were tweeting about. I felt naked because there was no WiFi and I couldn’t use my Swedish SIM because Tele2 is charging me an arm and a leg for each tweet.
Bryan was leading the Q&A session with Amber and in the picture you can see one of the participants asking questions.