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Steve Kemish has over twelve years of experience in all aspects of digital marketing. Originally from a HCI (Human-Computer Interaction) background, Steve has gained an extensive working knowledge of all principles of online customer interaction and communication.
Steve Kemish
He has worked with many clients including Cisco, ITV, IOD, npower, Skype, British Airways, Random House and Oracle to help them realise the potential of digital marketing and has managed e-commerce strategy, development and deployment across many markets. He has worked client-side in both b2b and b2c and offers considerable expertise as a digital marketing specialist, be that consulting, training or lecturing.
Email at the heart of multi-channel
We got an opportunity to chat with Steve and ask him some questions about e-mail marketing at #eme2011. Steve did a wonderful performance at stage and he delivered his presentation about “Email at the heart of multi-channel” (an award-winning case study) with a lot of humor.
Steve answered two questions about e-mail marketing
1, Is e-mail marketing dead?
- No, it’s evolving! The more people use social media; the more they tend to use E-mail.
2, What is the most important thing to consider when you integrate email marketing into social media?
- Get people interested with social media and earn their trust before you receive their E-mail address. E-mail is the next step in the relationship with your audience.
Thank you very much Steve! Awesome to meet you and see you soon!
Follow Steve on Twitter or check out his blog.
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