Who Should Have The Pen and Bring Fire to Your Business Blog

Here we cover the fifth step in our blogging series: How to develop a business blog strategy that supports your bottom line. There is a lot of different angles to consider in this fifth step. We will bring you some key points to consider when you are choosing who should create content for the company blog. Click here to check out step four.

When the rubber hits the road

We can clearly see that step five is when the rubber hits the road because this is a huge action step. A lot of companies lack resources and hands to blogging on consistent basis, and sometimes they also lack the right attitude. One voice or many is a question to answer; from an audience perspective it will be much better if we have fewer and more consistent voices, when you have an inconsistent blogger, they tend to overwrite because they are not blogging on regular basis.

Humanize your logotype

One of the  main reasons with blogging and social media marketing is to humanize your company and brand. B2B companies have so much to win here because they will have more decision makers coming to their blog. Remember to bring the human touch to your blog, remember to bring you!

How much content for each post

Your blog post should be approximately 300-800 words, think like a movie trailer for your audience and split your blog post into different paragraphs so it is easy to read, remember your blog should not look like a book page.

Build you blogging muscles

If you want to build muscles and lose fat, you already know that you need to show up at gym consistently, it’s the same thing with your blogging muscles, if you want to make some damage with your blog and build a brand you need at least post 3-4 posts each week and then put up great social context around it.

It’s your turn

Are your blog on fire?

Related posts:

1. The Importance of a Business Blog is Increasing Not Decreasing
2. Create Behaviors 4 Your Blog Readers That Convert Into Business
3. Who will create content for the blog