--- title: What sparked iGoMoons purpose statement description: "iGoMoon's purpose statement says: \"We reach for the moon with an open heart to do good and use business to inspire others to grow better\". In this video, Mattias present what sparked it and the vision that fuels it." image: https://www.mattiasgronborg.com/hubfs/Mattias%20Gronborg%20What%20sparked%20iGoMoons%20purpose%20statement.jpg --- [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [Home](https://www.mattiasgronborg.com) [Blog](https://www.mattiasgronborg.com/blog) [About](https://www.mattiasgronborg.com/about) [Contact](https://www.mattiasgronborg.com/contact) # What sparked iGoMoons purpose statement By [Svea Landschoof](https://www.mattiasgronborg.com/blog/author/svea) 2021.04.30 [Back to listing](https://www.mattiasgronborg.com/blog) iGoMoon's purpose statement says: *"We reach for the moon with an open heart to do good and use business to inspire others to grow better"*. Mattias decided to record a separate "culture video" about the meaning of this statement. In this episode, he breaks down the purpose statement for us and explains what exactly it means. ## We reach for the moon First, Mattias explains the difference between a dream and a vision: A vision is a dream with a clear plan. He talks about how in the very beginning, a lot of people had opinions and input regarding Mattias dream. He stayed resilient regardless and dared to dream bigger, which later on should become an important part of iGoMoon's vision. For Mattias, a perfect fit for [iGoMoon](https://www.igomoon.com/)are the people who believe in the same vision and reach for something in their lives themselves. This could be a career change, or the desire to join a company where they could contribute to building something that is bigger than themselves. He explains how he has heard many times that people were not happy at their workplaces because their organizations did not have clear visions and they did not feel engaged. ## With an open heart For Mattias having an open heart means having self-awareness. Everything has changed in his life when he realized that he himself was the root of all his problems. He went on a journey from negativity to positivity and still reminds himself of that every day. At iGoMoon, he build into the culture a habbit of asking responsible why questions instead of pointing fingers and blaming others. For him, it is important that everyone at iGoMoon stays on the positive side of things and in that way is a part of the solution instead of the problem. ## To do good Mattias has a spiritual approach to life and strongly believes in the concept of "what goes around comes around". Being a nice colleague and helping others can really affect someone's life in a positive way. On his entrepreneurial journey, South Africa became a part of his spiritual DNA and the company now has a clear vision to branch out in Cape Town. ## Inspire others to grow better If everyone in the team lives the purpose statement the company will strive and succeed and ultimately also inspire other people, team members, partners, and customers to grow better. What's your thoughts? 😃 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### ABOUT THE AUTHOR **Svea Landschoof** is a real doer. Svea sets high goals for herself and will work overtime to ensure she achieves them. She defines her own success and isn’t afraid of life’s surprises. If she were, she wouldn’t have made it to the Moon. She is the woman behind and in front of the camera. Svea is multi-talented and lets her skills shine while she both shoots and hosts the inspiring YouTube series with iGoMoon's founder Mattias Gronborg. ## More Like This [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [All blog posts](https://www.mattiasgronborg.com/blog) ## Don't be a stranger Now we are close to something new, the easiest way to contact me is here. 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