--- title: Big bet goals and must-reads for entrepreneurs description: "Mattias talks about iGoMoon's long-term goal is to become the #1 HubSpot partner in the EMEA market." image: https://www.mattiasgronborg.com/hubfs/Mattias%20Gronborg%20Big%20bet%20goals%20and%20must-reads%20for%20entrepreneurs.jpg --- [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [Home](https://www.mattiasgronborg.com) [Blog](https://www.mattiasgronborg.com/blog) [About](https://www.mattiasgronborg.com/about) [Contact](https://www.mattiasgronborg.com/contact) # Big bet goals and must-reads for entrepreneurs By [Svea Landschoof](https://www.mattiasgronborg.com/blog/author/svea) 2021.03.29 [Back to listing](https://www.mattiasgronborg.com/blog) Mattias talks about how he could have communicated the "big bet" on iGoMoon's "vision board" in a better way. ## BIG bet long-term [iGoMoon's](https://www.igomoon.com/) long-term goal is to become the #1 HubSpot partner in the EMEA market, however, Mattias put the short-term goal of becoming HubSpot's #1 CMS partner on the vision board, causing HubSpot to communicate to their customers that iGoMoon only focuses on CMS. ## Required reading list Mattias talks about how he could have communicated the "big bet" on iGoMoon's "vision board" in a better way. iGoMoon's long-term goal is to become the #1 HubSpot partner on the EMEA market, he has recently read called ["Self Leadership by Ken Blanchard"](https://www.amazon.com/Self-Leadership-Minute-Manager-Revised/dp/B0741F3X6Z/ref=sr_1_1?dchild=1&keywords=Self+Leadership+by+Ken+Blanchard&qid=1617448279&sr=8-1). He then introduces the "required reading list" he created for the iGoMoon Crew including: - [Built to Sell](https://www.amazon.com/Built-Sell-Creating-Business-Without-ebook/dp/B004IYISQW) by John Warrillow - [Ultimate Question](https://www.amazon.com/Ultimate-Question-Revised-Expanded-Customer-Driven-ebook/dp/B005E8AKVM/ref=sr_1_1?crid=2LYIPVT3V90E3&dchild=1&keywords=the+ultimate+question+2.0&qid=1617447264&s=digital-text&sprefix=the+Ultimate+Question%2Cdigital-text%2C299&sr=1-1) by Fred Reichheld - [The One Minute Manager](https://www.amazon.com/New-One-Minute-Manager-ebook/dp/B00MMG19OG/ref=sr_1_1?dchild=1&keywords=The+One+Minute+Manager+by+Ken+Blanchard&qid=1617447500&s=digital-text&sr=1-1) by Ken Blanchard and Spencer Johnson - [The Raving Fans](https://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0006530699/ref=sr_1_2?dchild=1&keywords=The+Raving+Fans%22+by+Ken+Blanchard+and+Sheldon+Bowles&qid=1617447534&s=digital-text&sr=1-2) by Ken Blanchard and Sheldon Bowles - [The Challenger Sale](https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation-ebook/dp/B0052REP7K/ref=sr_1_1?dchild=1&keywords=The+Challenger+Sale&qid=1617447568&s=digital-text&sr=1-1) by Matthew Dixon and Brent Adamson: - [The Marketing Agency Blueprint](https://www.amazon.com/Marketing-Agency-Blueprint-Handbook-Advertising-ebook/dp/B006H0LGQO/ref=sr_1_1?dchild=1&keywords=The+Marketing+Agency+Blueprint%22+by+Paul+Roetzer&qid=1617447591&s=digital-text&sr=1-1) by Paul Roetzer - [Scaling Up](https://www.amazon.com/Scaling-Up-Verne-Harnish-audiobook/dp/B00PMCI89Q/ref=sr_1_1?dchild=1&keywords=Scaling+Up+by+Verne+Harnish&qid=1617447624&s=audible&sr=1-1) by Verne Harnish - [Good to Great](https://www.amazon.com/Good-to-Great-Jim-Collins-audiobook/dp/B003VXI5MS/ref=sr_1_1?dchild=1&keywords=Good+to+Great+by+Jim+Collins&qid=1617447653&s=audible&sr=1-1) by Jim Collins Have you read any of the books? Please let us know! [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### ABOUT THE AUTHOR **Svea Landschoof** is a real doer. Svea sets high goals for herself and will work overtime to ensure she achieves them. She defines her own success and isn’t afraid of life’s surprises. If she were, she wouldn’t have made it to the Moon. She is the woman behind and in front of the camera. Svea is multi-talented and lets her skills shine while she both shoots and hosts the inspiring YouTube series with iGoMoon's founder Mattias Gronborg. ## More Like This [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [All blog posts](https://www.mattiasgronborg.com/blog) ## Don't be a stranger Now we are close to something new, the easiest way to contact me is here. [Contact me](https://www.mattiasgronborg.com/contact) ![](https://www.mattiasgronborg.com/hubfs/footer_logo_mattias_gronborg.svg) - [Home](https://www.mattiasgronborg.com) - [Blog](https://www.mattiasgronborg.com/blog) - [About](https://www.mattiasgronborg.com/about) - [Contact](https://www.mattiasgronborg.com/contact) ![](https://www.mattiasgronborg.com/hubfs/gasell-2019.svg) ![](https://www.mattiasgronborg.com/hubfs/gasell-2020.svg) #### Follow Me [Youtube](https://www.youtube.com/channel/UCA7_OjwWGnqfnE3_cqhZ9fQ) [Instagram](https://www.instagram.com/mattgron/) [Facebook](https://www.facebook.com/mattiasgronborg) ![](https://www.mattiasgronborg.com/hubfs/gasell-2019.svg) ![](https://www.mattiasgronborg.com/hubfs/gasell-2020.svg) Copyright © 2026 · mattiasgronborg.com · All right reserved