--- title: Building a scalable company description: Mattias talks about building a scalable business instead of just growing and how they are similar with some differences in challenges and opportunities image: https://www.mattiasgronborg.com/hubfs/MSUJ059---Thumbnail-Blog.jpg --- [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [Home](https://www.mattiasgronborg.com) [Blog](https://www.mattiasgronborg.com/blog) [About](https://www.mattiasgronborg.com/about) [Contact](https://www.mattiasgronborg.com/contact) # Building a scalable company By [Svea Landschoof](https://www.mattiasgronborg.com/blog/author/svea) 2021.07.07 [Back to listing](https://www.mattiasgronborg.com/blog) After reading an article in which the differences between growing a company and scaling a company were discussed, Svea wants to hear Mattias' opinion about this topic. Mattias describes growing a company as a process where the revenue and a variety of different metrics (e.g. the number of employees) increases over time. Scaling a company is very similar, but the company is growing without increasing costs. This can be achieved by running a company as efficiently as possible. ## Challenges of scaling a business Mattias talks about how over time iGoMoon has established a market-fit for their services and built a strong relationship with their partner HubSpot. Like this, they have survived the first "valley of death", which usually occurs when a company grows over a number of 10 employees and a revenue of 1 million Euro. Obviously, there are many other challenges to overcome as a business that is scaling up. Some of the most common ones are: 1. Cash 2. Processes 3. Culture Being asked which things he did when deciding to consciously scale up his company, Mattias mentions multiple points: ## 1. Leadership One of his main focuses is to always improve himself as a leader but also teach other leaders within his organization to become better at what they are doing. Like this, Mattias can more easily delegate tasks and make iGoMoon as a business more predictable. ## 2. Infrastructure Over the last years, he has been working on creating a more scalable infrastructure after realizing that there was a lack of both physical and organizational systems. These systems and a well-functioning infrastructure are key to work more efficiently. ## 3. Communication The more a company grows, the more complex it becomes. This also affects internal communication, which is a very important aspect to work on in order to successfully scale a business. ## 4. Marketing Mattias explains that he can still see that iGoMoon has a lot of work to do regarding marketing. He believes that a big reason why people fail scaling their companies is due to insufficient marketing. Good marketing can have an immense impact on not only attracting new customers but also new talents and developing other key relationships. ## Initiating ideas Furthermore, Mattias also talks about how he has learned a lot about scaling a company with the help of Verne Harnish's book ["Scaling Up"](https://scalingup.com/). Because of that, he decided to reach out to a certified consultant to help iGoMoon scale up a while ago. He explains that it can be a good idea to have someone coming from outside to support you when you as a CEO want to initiate new ideas for the leaders. In addition, as soon as another person from outside the organization is the one facilitating, you get the chance to also participate and be creative on the same level as the rest of the leaders. Mattias ends the episode by talking about iGoMoon's current biggest challenge in the scale-up process: attracting, recruiting, and keeping the right talents. The reason why iGoMoon is struggling with this at the moment is simply due to a lack of time on Mattias' side. HR work is a full-time job and since Mattias has a lot on his plate already, he decided to get some help from another consulting company that will take over some of the talent acquisition work. 💡 EPISODE TAKE AWAY Be patient and continue growing in the process. Are you growing or scaling your business? Let us know if you want to hear more about Mattias' scaling journey.  [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### ABOUT THE AUTHOR **Svea Landschoof** is a real doer. Svea sets high goals for herself and will work overtime to ensure she achieves them. She defines her own success and isn’t afraid of life’s surprises. If she were, she wouldn’t have made it to the Moon. She is the woman behind and in front of the camera. Svea is multi-talented and lets her skills shine while she both shoots and hosts the inspiring YouTube series with iGoMoon's founder Mattias Gronborg. ## More Like This [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [All blog posts](https://www.mattiasgronborg.com/blog) ## Don't be a stranger Now we are close to something new, the easiest way to contact me is here. 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