--- title: Carve out your niche as a HubSpot partner description: It is very important to understand and navigate the HubSpot ecosystem as a partner and develop the right strategy to manifest your vision. image: https://www.mattiasgronborg.com/hubfs/Mattias%20Gronborg%20Carve%20out%20your%20niche%20as%20a%20HubSpot%20partner.jpg --- [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [Home](https://www.mattiasgronborg.com) [Blog](https://www.mattiasgronborg.com/blog) [About](https://www.mattiasgronborg.com/about) [Contact](https://www.mattiasgronborg.com/contact) # Carve out your niche as a HubSpot partner By [Svea Landschoof](https://www.mattiasgronborg.com/blog/author/svea) 2021.04.14 [Back to listing](https://www.mattiasgronborg.com/blog) Today's episode starts with Mattias talking about the upcoming quarterly meeting with the management group. In this meeting, the team will discuss and set the new rocks for the second quarter of 2021. The top three rocks currently are: - The sales playbook - The CRM playbook - Marketing strategy ## Stand out from the crowd In the context of the marketing strategy, Mattias reports about the [HubSpot](https://www.hubspot.com) webinar "Stand out from the crowd" he is currently attending. This webinar helps him to make the right decisions around improving iGoMoon's marketing strategy. The main focus of the webinar is on developing a focused go-to-market strategy, winning over businesses, and creating a better competitive edge to grow the revenue. He also explains how Hubspot extended its services in the past couple of years. Five years ago, when iGoMoon became a [HubSpot solution partner](https://www.hubspot.com/partners/solutions), HubSpot was predominantly focusing on marketing automation. Nowadays they consist of these four hubs labeled as a [CRM tool for scaling companies](https://www.hubspot.com/products/crm/best): - Marketing automation - CMS - Sales - Service ## Positioning statement Mattias describes HubSpot as a growth platform where it is very important to understand and navigate the ecosystem as a HubSpot solution partner. The challenges of that are that partners, such as iGoMoon, need to adapt and grow at the same pace as the platform is evolving. In addition, there is a very competitive landscape around HubSpot, with many agencies trying to win over new customers. Mattias' solution for this is to work on a good positioning statement, that differentiates his agency from the others. ## **The benefits are** 1. It provides direction internally and externally 2. It saves time and money by causing better-targeted leads 3. It gives customers what they really want 4. It allows you to charge more for the special niche you're in 5. It increases the win rate Right now the positioning statement for [iGoMoon](https://www.igomoon.com) is: "We help ambitious B2B subscription and tech companies that use their website strategically to drive growth." **💡 EPISODE TAKE AWAY** Carve out your Niche What is your thoughts?   [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### ABOUT THE AUTHOR **Svea Landschoof** is a real doer. Svea sets high goals for herself and will work overtime to ensure she achieves them. She defines her own success and isn’t afraid of life’s surprises. If she were, she wouldn’t have made it to the Moon. She is the woman behind and in front of the camera. Svea is multi-talented and lets her skills shine while she both shoots and hosts the inspiring YouTube series with iGoMoon's founder Mattias Gronborg. ## More Like This [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [All blog posts](https://www.mattiasgronborg.com/blog) ## Don't be a stranger Now we are close to something new, the easiest way to contact me is here. 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