--- title: How to define your culture code description: Mattias calls iGoMoon's culture code the DNA of the company. It defines who they are, and it is an essential part of their winning strategy. image: https://www.mattiasgronborg.com/hubfs/core-values-how-to-find-and-implement-them.jpg --- [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [Home](https://www.mattiasgronborg.com) [Blog](https://www.mattiasgronborg.com/blog) [About](https://www.mattiasgronborg.com/about) [Contact](https://www.mattiasgronborg.com/contact) # How to define your culture code By [Svea Landschoof](https://www.mattiasgronborg.com/blog/author/svea) 2021.03.01 [Back to listing](https://www.mattiasgronborg.com/blog) After briefly introducing the principle of core values in the [last episode](https://www.mattiasgronborg.com/the-weekly-recap), Mattias elaborates on this topic in today's episode of "MattGron's Scaling Up Journey". He explains what core values are for, how he found the right ones for his company, and how he is implementing those - providing a "self-inventory-compass" for everyone involved at iGoMoon. ## One of 10 factors to succeed Your core values help the team when making decisions or facing an ethical dilemma. In addition, they also assure that everyone has the right attitude and behavior when working towards the company purpose statement. In order for the values to work best, they really have to be alive and kicking in the organization. This is also one of 10 success factors that have to be in place to be able to scale up a company. ## How to define core values Mattias explains the process of iGoMoon finding the right values being a process consisting of multiple stages. At first, they tried gathering the words they actually used the most in their everyday work life that best described their values. As the company grew and more people joined, he realized how important it is, to really define what these values mean to make it clear for everybody. That's when they decided to have a full-day workshop with everyone involved, to give the whole team the chance to be part of discussing and clarifying the core values. The outcome became iGoMoon's Culture Code. ## iGoMoon's Culture Code![iGoMoons-culture-code](https://www.mattiasgronborg.com/hs-fs/hubfs/iGoMoons-culture-code.jpg?width=747&name=iGoMoons-culture-code.jpg) ## A winning strategy Mattias calls iGoMoon's culture code the DNA of the company. It defines who he and his team are, how they work together and it also is an essential part of their winning strategy. Especially in our current remote-work-world, Mattias emphasizes how important that culture code is. Part of iGoMoon's culture code is the values: be brave, stay crisp and have fun. Being brave is all about being daring to fail, being a goal-getter, and inspire others to grow better. Staying crisp is about awareness, taking responsibility for the brand promise and culture, and doing good. If these two values are lived, it enables the third value - having fun together. What is your experiences around this topic? Would love to hear your thoughts. Please leave a comment. [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### ABOUT THE AUTHOR **Svea Landschoof** is a real doer. Svea sets high goals for herself and will work overtime to ensure she achieves them. She defines her own success and isn’t afraid of life’s surprises. If she were, she wouldn’t have made it to the Moon. She is the woman behind and in front of the camera. Svea is multi-talented and lets her skills shine while she both shoots and hosts the inspiring YouTube series with iGoMoon's founder Mattias Gronborg. ## More Like This [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. 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[Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [All blog posts](https://www.mattiasgronborg.com/blog) ## Don't be a stranger Now we are close to something new, the easiest way to contact me is here. 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