--- title: Introducing the new Vlog description: His goal of the vlog is to document what he is doing and learning in his scaling-up process and to connect with other entrepreneurs who are trying to grow their businesses. image: https://www.mattiasgronborg.com/hubfs/Introducing-the-new-vlog-scaling-up-journey.jpg --- [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [Home](https://www.mattiasgronborg.com) [Blog](https://www.mattiasgronborg.com/blog) [About](https://www.mattiasgronborg.com/about) [Contact](https://www.mattiasgronborg.com/contact) # Introducing the new Vlog By [Svea Landschoof](https://www.mattiasgronborg.com/blog/author/svea) 2021.01.22 [Back to listing](https://www.mattiasgronborg.com/blog) In this first episode of “MattGron’s Scaling Up Journey” Mattias and his co-host Svea introduce themselves and share their ideas about documenting Mattias’ journey of scaling up his company iGoMoon. ## The Scaling Up book Mattias shares his story about how he got introduced to the bestseller “Scaling Up” by Verne Harnish and that it immediately stood out to him because of the whole framework that is attached to the book. Like this, it is not only a great tool to learn about scaling up a company, but one can actually directly apply it in one’s own business when using it as a workbook. He educating himself with that book and later reached out to a consultant to help implement the scaling up framework at his company iGoMoon. ## Decided to document the journey After getting so hooked on that book, Mattias browsed the internet to find fellow entrepreneurs talking about their “Scaling Up Journeys” – and found nothing. That’s when he decided to share his own story in the format of weekly vlogs on YouTube. “MattGron’s Scaling Up Journey” is not Mattias’ first vlog. He has published his other vlog “Månresan” for four years and shared transparent behind-the-scenes content from the everyday office life at iGoMoon. The format turned into branding content, making it a very popular research tool for new potential colleagues, as well as for clients wanting to work with iGoMoon. Mattias now made room for the rest of his team to be the main characters of that format and decided to create this new vlog series where he can focus more on his personal journey of being an entrepreneur and shares his victories and struggles of running and growing a business. ## The goal His goal of the vlog is to document what he is doing and learning in his scaling-up process and to connect with other entrepreneurs who are trying to grow their businesses themselves and wants to remind everyone to turn their dreams into a strategic plan. What is your thoughts?   [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### ABOUT THE AUTHOR **Svea Landschoof** is a real doer. Svea sets high goals for herself and will work overtime to ensure she achieves them. She defines her own success and isn’t afraid of life’s surprises. If she were, she wouldn’t have made it to the Moon. She is the woman behind and in front of the camera. Svea is multi-talented and lets her skills shine while she both shoots and hosts the inspiring YouTube series with iGoMoon's founder Mattias Gronborg. ## More Like This [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [All blog posts](https://www.mattiasgronborg.com/blog) ## Don't be a stranger Now we are close to something new, the easiest way to contact me is here. 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