--- title: The process of expanding and growing internationally description: Today Mattias talks about the process of branching out iGoMoon to South Africa which has already started, but now the team is growing in Cape Town as well image: https://www.mattiasgronborg.com/hubfs/MGT128_TNB.jpg --- [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [Home](https://www.mattiasgronborg.com) [Blog](https://www.mattiasgronborg.com/blog) [About](https://www.mattiasgronborg.com/about) [Contact](https://www.mattiasgronborg.com/contact) # The process of expanding and growing internationally By [Svea Landschoof](https://www.mattiasgronborg.com/blog/author/svea) 2021.12.15 [Back to listing](https://www.mattiasgronborg.com/blog) Today, Mattias and Svea are discussing Mattias' plans of branching out his HubSpot agency to South Africa. ## The process of scaling internationally Firstly Svea wants to know how far Mattias is into the preparation process of opening an office on the other side of the world. He explains that he has an external bookkeeping company helping him with the research of a variety of things, especially in the legal and financial departments. He adds that if you're trying to scale up a company you'd be surprised about how many things actually take 3x longer than anticipated. However, Mattias is confident that he can turn his dream into reality in the course of 2022. ## Growing the company and giving back There are different things woven into the idea of iGoMoon's branch out. One part is giving back and doing good and the other part is about finding the most efficient way to build a competitive business. In addition, the job market (especially in the digital area) is doubtlessly overheated in Stockholm and it is extremely hard to find good people who are also a perfect [culture fit](https://www.igomoon.com/company?hsLang=en). Having multiple people working remotely for iGoMoon already today, Mattias is eager to take it even one step further and create a whole new office in South Africa and find amazing talents there. ## Avoiding silos in internationalization His idea is to not separate the people in South Africa and treat that team as a silo, but rather to expand the team in Stockholm and have them working [together remotely](https://www.igomoon.com/blog/10-things-about-working-remotely-every-employer-should-know). In the beginning, Mattias is planning to hire about 5 new people in Africa and take it from there. He emphasizes though, that he is not focused on a number like this. The number 1 priority is to get a clear understanding of the process and the right recipe to approach the branch out. Once these processes are in place, he can scale things up. ## Cultural diversity Svea is curious if he is also researching the cultural aspects as well since there are quite significant differences between people from Sweden and South Africa. Mattias explains that he is not researching as much as some may think but adds that it might be a good idea to do so. His approach is more hands-on. He executes and learns along the way. Wrapping up the episode, Mattias also mentions hiring a new content specialist from South Africa. That person will work for iGoMoon remotely, exactly as Tayla (inbound marketing consultant based in Capetown) has been doing it for quite some time now. 💡 EPISODE TAKE AWAY When planning to branch out, don't focus on details in the beginning. First, get a clear understanding of a process that allows you to build a competitive business in the most efficient way. Are you planning to branch out? Let us know if you want to know more about the process Mattias is going through with iGoMoon. [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### ABOUT THE AUTHOR **Svea Landschoof** is a real doer. Svea sets high goals for herself and will work overtime to ensure she achieves them. She defines her own success and isn’t afraid of life’s surprises. If she were, she wouldn’t have made it to the Moon. She is the woman behind and in front of the camera. Svea is multi-talented and lets her skills shine while she both shoots and hosts the inspiring YouTube series with iGoMoon's founder Mattias Gronborg. ## More Like This [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [All blog posts](https://www.mattiasgronborg.com/blog) ## Don't be a stranger Now we are close to something new, the easiest way to contact me is here. 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