--- title: Using video in different ways to grow your business description: Mattias talks about how video can be an important tool in many ways to grow your business and that iGoMoon has been using video for many years already image: https://www.mattiasgronborg.com/hubfs/MGT167_TNB.jpg --- [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [Home](https://www.mattiasgronborg.com) [Blog](https://www.mattiasgronborg.com/blog) [About](https://www.mattiasgronborg.com/about) [Contact](https://www.mattiasgronborg.com/contact) # Using video in different ways to grow your business By [Svea Landschoof](https://www.mattiasgronborg.com/blog/author/svea) 2022.04.06 [Back to listing](https://www.mattiasgronborg.com/blog) In today's episode, Mattias explains why video is a crucial asset if you want to grow your business. This is also something Mattias has used for several years already. ## Why is video important? When Svea asks Mattias to explain why he believes that video is so important, he answers with another question: "Why do you turn on your camera during a video call?". The most important words Mattias hears Svea mention while she shares her thoughts are: - Emotions - Feelings These are exactly the things you need to win someone's heart, and video is a great medium to transport these things. ## Many ways to use video Mattias' company utilizes video in a variety of ways. They use it for: - Marketing - Sales - Internal communication - Training purposes (iGoMoon academy) About two years ago, iGoMoon started implementing videos into the sales process. The salesperson at iGoMoon records a personal video addressing the prospect and sends it to them before a cold outreach. Mattias noticed that this method makes it 4x more likely to close a deal with the prospects after they started sending personal videos. ## Positive effect of videos in sales iGoMoon often gets feedback that people are positively surprised that the person who talked to them in the video is actually the person they will be in touch with later on. Everything becomes so much more personal like this and those videos can really help to build some emotional acuity. The tool iGoMoon is using to create these videos is called [Vidyard](https://www.vidyard.com/). The application allows users to record themselves (and their screen) and helps them produce professional-looking videos without knowing anything about editing. The team uses this video tool for many other scenarios as well, some of them being instruction videos for customers and deliveries. ## The iGoMoon vlog Mattias has also been using video in marketing for many years. In this context, his vlog "[Månresan](https://www.youtube.com/c/M%C3%A5nresan)" needs to be mentioned. He started the video series in 2016 to document his entrepreneurial journey. Over the years, the vlog turned into an employee branding format. Mattias explains that one of the first questions most people have when considering starting a new job is: "who are my colleagues?". "Månresan" is the answer to that question. It's a great way of transparently communicating the company's culture and leadership. Finally, Mattias explains that it is not too late to start using video in your business. He often hears that people believe that they missed their chance; however, he disagrees. Most decisions are based on feelings and emotions, and video was, is, and continues to be the best medium to convey these things. 💡 EPISODE TAKE AWAY It's not too late to start using video to grow your company! Do you use video in your business? If yes, for which purposes? [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### ABOUT THE AUTHOR **Svea Landschoof** is a real doer. Svea sets high goals for herself and will work overtime to ensure she achieves them. She defines her own success and isn’t afraid of life’s surprises. If she were, she wouldn’t have made it to the Moon. She is the woman behind and in front of the camera. Svea is multi-talented and lets her skills shine while she both shoots and hosts the inspiring YouTube series with iGoMoon's founder Mattias Gronborg. ## More Like This [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [All blog posts](https://www.mattiasgronborg.com/blog) ## Don't be a stranger Now we are close to something new, the easiest way to contact me is here. 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