--- title: Why we became HubSpot partners description: Mattias talks about why iGoMoon decided to become a HubSpot partner five years ago, what the benefits are and where they faced challenges. image: https://www.mattiasgronborg.com/hubfs/Mattias%20Gronborg%20Why%20we%20became%20HubSpot%20partners.jpg --- [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [Home](https://www.mattiasgronborg.com) [Blog](https://www.mattiasgronborg.com/blog) [About](https://www.mattiasgronborg.com/about) [Contact](https://www.mattiasgronborg.com/contact) # Why we became HubSpot partners By [Svea Landschoof](https://www.mattiasgronborg.com/blog/author/svea) 2021.04.19 [Back to listing](https://www.mattiasgronborg.com/blog) In this Monday episode, Mattias talks about why iGoMoon decided to become a HubSpot partner five years ago, what the benefits are and where they faced challenges. ## How it started Back in 2015 multiple of iGoMoon's customers asked to get their existing websites migrated to HubSpot shortly after one another. Mattias and his team became curious about what this was about and started to try out the HubSpot platform themselves. They really liked it and decided to migrate their own website to HubSpot as well. At one point an account manager from HubSpot contacted iGoMoon and told them about the benefits of joining their partner program. ## The reasons we joined iGoMoon decided to jump on board and got help from HubSpot experts helping them working on growth strategies for iGoMoon and their customers which Mattias describes as a win-win partnership. Some other points that made joining the partner program a success we're also: - The [HubSpot Academy](https://academy.hubspot.com/), where the team could start develop their skills around the platform. - It helped iGoMoon package better services and getting a more predictable revenue model. - HubSpot helped iGoMoon finding their niche and knowing which clients and industry to focus on. Of course, the grass is not always greener on the other side, and iGoMoon had to overcome some challenges as well: - The process of becoming a full-service HubSpot partner was more complex than they expected in the beginning. - There is a likelihood that founders, partners, and seniors become a bottleneck when starting out as a HubSpot partner because it takes time to develop service packages, payment models, and processes. - The conflict between an Agency partner and HubSpot's internal sales team. ## Customer centeric model Mattias also talks about how their approach to staffing changes over time. At first, they were setting up the teams based on roles: like development, design, content, etc. Over the last years, this approach transformed to a more customer-centric model. Today they have teams consisting of different roles as strategists, designers, developers, IMC, SEO, and sales enablement. Mattias explains that this customer-centric approach has worked out a lot better because you are creating a hive of people with a clear goal to make the customer happy. Before everyone was more focused on their deliveries and couldn't really relate to the bigger picture. Which in this case is living iGoMoons brand promise. What is your thoughts? Please let us know! [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### ABOUT THE AUTHOR **Svea Landschoof** is a real doer. Svea sets high goals for herself and will work overtime to ensure she achieves them. She defines her own success and isn’t afraid of life’s surprises. If she were, she wouldn’t have made it to the Moon. She is the woman behind and in front of the camera. Svea is multi-talented and lets her skills shine while she both shoots and hosts the inspiring YouTube series with iGoMoon's founder Mattias Gronborg. ## More Like This [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [All blog posts](https://www.mattiasgronborg.com/blog) ## Don't be a stranger Now we are close to something new, the easiest way to contact me is here. 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