--- title: Looking back at 2020 description: "One of the challenges that iGoMoon faced besides Covid was dealing with \"growth pain\", e.g. manifesting in the leaders becoming the \"bottleneck\"." image: https://www.mattiasgronborg.com/hubfs/Looking-back-at-2020.jpg --- [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [Home](https://www.mattiasgronborg.com) [Blog](https://www.mattiasgronborg.com/blog) [About](https://www.mattiasgronborg.com/about) [Contact](https://www.mattiasgronborg.com/contact) # Looking back at 2020 By [Svea Landschoof](https://www.mattiasgronborg.com/blog/author/svea) 2021.02.24 [Back to listing](https://www.mattiasgronborg.com/blog) In this second episode of "Mattias' Scaling Up Journey" he talks about how he experienced 2020 as an entrepreneur and in what ways the year affected his business. He shares his highlights and lowlights of the past year and talks about how he and his team adapted to Covid-19. Besides managing to stay in business during the pandemic, Mattias's absolute highlight of 2020 was his company [iGoMoon](https://www.igomoon.com) becoming an [Advanced HubSpot CMS Partner](https://www.igomoon.com/blog/igomoon-hubspot-advanced-cms-implementation-certified). ## Dealing with growth pain One of the challenges that iGoMoon faced besides Covid was dealing with "growth pain", e.g. manifesting in the founders and leaders becoming the "bottleneck" of the organization. Mattias talks about his personal journey of learning how to hand over responsibilities and understanding that things will get solved, even if not in the exact way he would have done it. Additional symptoms of "growth pain" he encountered in 2020 were a reduced focus on customer context and customer value, responsibilities and rules becoming unclear and the competence of the management and the employees not growing in line with the company revenue. ## Covid transistion Since 25% of iGoMoon's revenue had been from outside of Sweden anyway, the transition they had to undergo when the Corona restrictions came was not that extensive. With a lot of clients they only had an online relationship anyways. ## Working from home Though the biggest shift that Mattias recognized internally, was keeping the company culture alive. Multiple colleagues have only been to the office a handful of times since starting to work remotely in March 2020. The challenge with working from home, according to Mattias, is to keep the "why context" that you usually have when interacting with a person face to face. One is not able to connect on the same level online, since one does not really see the body language of one's counterpart, which can cause misunderstandings. He also talks about the potential to isolate in one's own "bubble", losing the team spirit out of sight. ## Keep the spirit alive That is why it is so important for Mattias to show that he is there and that he has to find new ways to keep up the engagement between the whole team. One of Mattias approaches to keep the spirit of iGoMoon alive, was e.g. organizing "iGoMoon cribs" with all colleagues. What do you think? Please follow [MattGrons Scaling up Journey on Youtube](https://www.youtube.com/watch?v=8AOSr2MLwzo&t=242s). [# People](https://www.mattiasgronborg.com/blog/tag/people) #### ABOUT THE AUTHOR **Svea Landschoof** is a real doer. Svea sets high goals for herself and will work overtime to ensure she achieves them. She defines her own success and isn’t afraid of life’s surprises. If she were, she wouldn’t have made it to the Moon. She is the woman behind and in front of the camera. Svea is multi-talented and lets her skills shine while she both shoots and hosts the inspiring YouTube series with iGoMoon's founder Mattias Gronborg. ## More Like This [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [All blog posts](https://www.mattiasgronborg.com/blog) ## Don't be a stranger Now we are close to something new, the easiest way to contact me is here. 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