--- title: Making decisions when building and operating a business description: Today Mattias talks about decision making while building and operating a growing business, and how there are no right or wrong answers according to him image: https://www.mattiasgronborg.com/hubfs/MGT148_TNB.jpg --- [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [Home](https://www.mattiasgronborg.com) [Blog](https://www.mattiasgronborg.com/blog) [About](https://www.mattiasgronborg.com/about) [Contact](https://www.mattiasgronborg.com/contact) # Making decisions when building and operating a business By [Svea Landschoof](https://www.mattiasgronborg.com/blog/author/svea) 2022.02.21 [Back to listing](https://www.mattiasgronborg.com/blog) In today's episode, Mattias talks about how he makes small and big decisions and why there are no right and wrong ones when you're running a company. ## Intuitive decision making Firstly, Mattias explains that his decision-making (no matter if these decisions are big or small) is equally influenced by his intuition and a rational thinking process. As in many other situations of his entrepreneurial journey, he emphasizes how important your intuition is. For him, this 'sixth sense' is based on: 1. Earlier experiences 2. Knowledge 3. Skills In addition to developing your intuition, it is equally [important to have the self-esteem to trust it](https://www.mattiasgronborg.com/blog/be-aware-of-your-habits). ## Preparing a decision Whenever Mattias has to decide something important, he goes through a mental checklist that looks like this: 1. Make sure you're not tired 2. Make sure you're not hungry 3. Don't be angry or too emotional in general 4. Remember that you're not alone, and there are people you can talk to about your thoughts However, many decisions can't be taken in a short amount of time. Even if it sometimes looks like he's deciding on something quickly, he might have been thinking about it for a long time behind the scenes. An excellent example of a situation like this is last year's office move. The decision to move to the bigger space had to be taken within a week, but he had been debating about moving the office for almost 12 months before that. ## No right or wrong answers Mattias shares another interesting view: he doesn't believe in wrong or right decisions - at least if you're building and operating a business. He explains that everything is about the progress you make in the entrepreneurial process. It's always better to decide on either one of your options than to be paralyzed and not take action at all. You will always learn and improve along the way, but you need to [trust yourself and choose a direction](https://www.mattiasgronborg.com/blog/having-the-courage-to-adjust). 💡 EPISODE TAKE AWAY There are no wrong or right decisions. It's always better to decide on either one of your options than to be paralyzed and not take action at all. What is your take on decision making when running a business? [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### ABOUT THE AUTHOR **Svea Landschoof** is a real doer. Svea sets high goals for herself and will work overtime to ensure she achieves them. She defines her own success and isn’t afraid of life’s surprises. If she were, she wouldn’t have made it to the Moon. She is the woman behind and in front of the camera. Svea is multi-talented and lets her skills shine while she both shoots and hosts the inspiring YouTube series with iGoMoon's founder Mattias Gronborg. ## More Like This [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [All blog posts](https://www.mattiasgronborg.com/blog) ## Don't be a stranger Now we are close to something new, the easiest way to contact me is here. 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