This week I have the opportunity to supporting and learning from keen students at Hyper Island in Stockholm, when we work together with their personal branding module. The main objective in this module for the students is to focus on building their own personal branding strategy. During these first days we focus much on the YOU [what] part of the strategy. Next step is to think about what the outcome of these reflections are, so we can think about how to market and communicate the message to reach our goals.
From Knowing To Doing
After completion of this module the students will be able to perform an online presence and marketing a story in alignment with their own personal brand, and having a sense for the impact social media have on personal branding. I think one of the most important things as a leader for this module is supporting the students in the process when they are going from knowing something to doing it. Because you only reach base B by leaving base A, this is branding in a nut shell. In this video I have a chat with my friend Prakash Khatri Chhetri who is a creative ninja (student) at Hyper Island, check out Prakash Tumblr blog his work speaks for itself. You also find him on G+ here.
