We were strolling along the piers at the Wharf in San Francisco (it is a scenic view, I can tell). Suddenly, I saw a huge group of people, scrambling and squeezing in front of a 30-foot window. I looked up and saw the Boudin Bakery sign. On the other side of a 30-foot window, a woman was baking sourdough bread at the same time as she was communicating with people through a headset. I thought for myself. Wow! "This is when a social business runs smack into reality." Because, I think, a social business is not necessarily a business that use … Read more »
Mattias Gronborg is CEO and Co-founder of 
