Whether you are a startup entrepreneur or corporate entrepreneur, there are important lessons in this book when you heading for uncharted business waters, The Lean Startup
Beautiful Mix In This Book
I like how Eric mix storytelling and actionable steps how to start using “the lean startup” in your own projects. If you are an entrepreneur you will mirroring your self in his stories and soon start filling in your own missing links why you failed a specific start up project. Entrepreneurs need this lean start up process to learn how to build a sustainable business and turn their product insights to a winning company.
Entrepreneurship Is Management
Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught. A startup is an institution, not just a product so it requires a new kind of management. This sentence was a bit provoking in the initiating part of the book and captured my attention, this is a contradictory way to look at entrepreneurship, it’s more common that people think you need to be in the right place at the right time to reach success.
A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.
Ask The Right Questions
The question is not anymore: Can this product be built? In our modern economy, almost any product can be built. So the right question to ask is: Should this product be built? And can we build a sustainable business around this products and services?
- Do customers recognize that they have the problem you are trying to solve?
- If there was a solution, would they buy it?
- Would they buy it from us?
- Can we build a solution for that problem?
Are you asking yourself the right question regarding your projects?
