--- title: Satisfied customers drive sales description: Mattias talks about his very first customers and knowing a perfect fit, how to ensure a stable customer base as well as how satisfied customers drive sales image: https://www.mattiasgronborg.com/hubfs/MSUJ044---Thumbnail-Blog.jpg --- [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [Home](https://www.mattiasgronborg.com) [Blog](https://www.mattiasgronborg.com/blog) [About](https://www.mattiasgronborg.com/about) [Contact](https://www.mattiasgronborg.com/contact) # Satisfied customers drive sales By [Svea Landschoof](https://www.mattiasgronborg.com/blog/author/svea) 2021.06.02 [Back to listing](https://www.mattiasgronborg.com/blog) This Wednesday Svea has a lot of questions regarding finding customers. ## 1. How did you find your very first customers? At the very beginning of his web agency business, Mattias used the common bootstrap tactics to find customers that he combined with the knowledge from his sales background. The strategy he used was predominately leveraging his and his co-founder's network and doing a lot of cold calling. He also went from door to door in the business hotel where iGoMoon was located at that time and asked the other companies there if they needed a new website - for free. Mattias explains that in the beginning, he worked a lot for free to build a base of customers who could recommend the agency to other (paying) customers. ## 2. Do you still work with some of your first customers? Mattias tells about how iGoMoon's services and focus have changed over the years, which is the main reason why they are not working with the original customers today. He adds that however, iGoMoon might still be hosting their websites, but they are not actively working with them, since they are not the perfect fit for one another anymore. ## 3. How do you find your customers today? Mattias sums up that at the beginning they have used predominantly push tactics and outbound strategies. Today iGoMoon utilizes a lot more inbound-based marketing tactics. These are e.g. bottom of the funnel content and other content pieces. On that note, he adds that he believes that iGoMoon is currently underinvesting on the marketing side and that he is talking about this with his team right now. Mattias also mentions the important point, that happy customers are basically your best salespeople. Customers who are happy and satisfied with you and your services will always recommend you further and [drive new sales](https://www.mattiasgronborg.com/blog/making-the-sales-process-more-tangible). The advantage of having multiple of these happy customers is the biggest difference when it comes to generating new customers now vs. in the beginning, according to Mattias. ## 4. How do you ensure a stable customer base? Mattias points out that he believes that this has been the hardest question of the day, but the answer is surprisingly simple: we need happy customers above all else. Some ways to ensure that is to really think through your packaging, bundle your services and make it clear for both your team and the customer what kind of value you deliver. Further, work on teachable processes, build an aligned marketing and sales strategy and hire the right people. 💡 EPISODE TAKE AWAY Happy customers are always your best salespeople. How do you know when a customer is a perfect fit for your business? [# People](https://www.mattiasgronborg.com/blog/tag/people) #### ABOUT THE AUTHOR **Svea Landschoof** is a real doer. Svea sets high goals for herself and will work overtime to ensure she achieves them. She defines her own success and isn’t afraid of life’s surprises. If she were, she wouldn’t have made it to the Moon. She is the woman behind and in front of the camera. Svea is multi-talented and lets her skills shine while she both shoots and hosts the inspiring YouTube series with iGoMoon's founder Mattias Gronborg. ## More Like This [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [All blog posts](https://www.mattiasgronborg.com/blog) ## Don't be a stranger Now we are close to something new, the easiest way to contact me is here. 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