--- title: The goals & plans for iGoMoon in 2022 description: Today Mattias talks about six different steps which are the main goals and plans for improvement for iGoMoon in 2022, this year iGoMoon also turns 10 years image: https://www.mattiasgronborg.com/hubfs/MGT134_TNB.jpg --- [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [![](https://www.mattiasgronborg.com/hubfs/mattiasgronborg_logo-1.svg)](https://www.mattiasgronborg.com/) [Home](https://www.mattiasgronborg.com) [Blog](https://www.mattiasgronborg.com/blog) [About](https://www.mattiasgronborg.com/about) [Contact](https://www.mattiasgronborg.com/contact) # The goals & plans for iGoMoon in 2022 By [Svea Landschoof](https://www.mattiasgronborg.com/blog/author/svea) 2022.01.19 [Back to listing](https://www.mattiasgronborg.com/blog) In today's episode, Mattias shares iGoMoon's plans and goals for the upcoming year. The goal for this year is to grow the team by 15 people and double the revenue to 24 million SEK. To turn these plans into reality, some hard work needs to be done. Mattias assembled a list of six main focuses for this year: ## 1. Leadership As Svea and Mattias discussed in a previous episode, several things need to improve on a leadership level. Some of the challenges that iGoMoon is currently facing on the leadership board ("kommandobryggan") are setting goals and understanding the mission. Additionally, the communication between the leaders is not always perfect. Everyone at iGoMoon must be on the same page, equally from an individual and a group standpoint. For Mattias, it is crucial to set the proper framework for leadership, including [self-leadership.](https://www.mattiasgronborg.com/blog/how-to-practice-self-leadership) ## 2. HR work For the first time ever, Mattias invested in a [dedicated HR person](https://www.mattiasgronborg.com/blog/growing-the-agency-with-an-hr-person) who will help iGoMoon recruit the additional 15 talents this year. Matilda just started this week and is going through a digital onboarding since Mattias is quarantining at home at the moment. ## 3. The go-to-market process The work around the go-to-market process will continue this year as well. It is essential to define and create the [service packages iGoMoon is offering](https://www.igomoon.com/solutions?hsLang=en) to their customers. Like this, it will become more clear what kind of services they provide and what they actually deliver in the end. ## 4. Sales team Once they have packaged all the services, Mattias needs to work together with the sales team and improve the sales process accordingly. ## 5. Marketing The team just worked together on the marketing plan for 2022 in one of their discovery workshops. There will also be some changes in the internal marketing responsibilities with an inbound marketing talent joining from South Africa next month. She will take over some of iGoMoon's marketing while Tayla, who did precisely this for the past year, will take on more marketing projects together with iGoMoon's customers. ## 6. Goal-driven approach with customers As Mattias often emphasized: it is essential to challenge your customers. Most people are caught up in being the problem-solver rather than focusing on setting up goals and talking about how the customer is defining value. Once you do this, you will enable way better teamwork and a good partnership with your customers. Mattias can really see how the average lifetime value of the customers they have on their subscription model is about 20-24 months long. While this is going in the right direction, he wants to improve and extend that even more. When Svea wants to know which of those six projects is his highest priority right now, he explains that none of them are things you could just check off and be done with. However, the aspect he will be most involved in will definitely be the HR work together with Matilda. One thing Mattias is looking forward to the most this year is iGoMoon's 10th anniversary. In a perfect world (without Covid-19) he would plan a big summer party with everyone, including flying in the team from South Africa. Since no one knows what the future holds these days, it's unfortunately uncertain at this point how iGoMoon's birthday will look like. 💡 EPISODE TAKE AWAY In order to achieve goals, you need to be prepared to work hard. Which goals & plans does your company have for 2022? [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### ABOUT THE AUTHOR **Svea Landschoof** is a real doer. Svea sets high goals for herself and will work overtime to ensure she achieves them. She defines her own success and isn’t afraid of life’s surprises. If she were, she wouldn’t have made it to the Moon. She is the woman behind and in front of the camera. Svea is multi-talented and lets her skills shine while she both shoots and hosts the inspiring YouTube series with iGoMoon's founder Mattias Gronborg. ## More Like This [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) 2022.06.26 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [CEO report for May 22 - reactivating previous customers](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have. [Read More](https://www.mattiasgronborg.com/blog/ceo-report-for-may-22-reactivating-previous-customers) [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) 2022.06.11 [# Strategy](https://www.mattiasgronborg.com/blog/tag/strategy) #### [Implementing different strategies to increase sales](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks. [Read More](https://www.mattiasgronborg.com/blog/implementing-different-strategies-to-increase-sales) [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) 2022.06.09 [# Execution](https://www.mattiasgronborg.com/blog/tag/execution) #### [Dealing with tough times and looking forward](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times. [Read More](https://www.mattiasgronborg.com/blog/dealing-with-tough-times-and-looking-forward) [All blog posts](https://www.mattiasgronborg.com/blog) ## Don't be a stranger Now we are close to something new, the easiest way to contact me is here. 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