This blog is where all my learnings in the entrepreneurial process are documented under four main topics; People, Strategy, Execution, and Cash.
I recently received an entrepreneurial award with a scholarship from the Familjen Knut & Ragnvi Jacobsson for building iGoMoon with good business acumen, providing digital tools and modern processes to ensure profitable growth for our customers.
In today's episode, Mattias is sharing the CEO report for May 2022 which includes the good things from May, what needs to be improved and which opportunities they have.
In today's episode, Mattias talks about how he's planning to get sales back on track. Mattias has been working on many different strategies to improve sales over the last couple of weeks.
In today's episode, Mattias talks about how he's coping with the current situation at his company and talks about things you can learn in tough times.
In today's episode, Mattias talks about how the business acumen workshop went and why he needed to step in and have a serious talk with his team.
In today's episode, Mattias talks about the differences between leading a bigger and a smaller team and explains why the "what if"-perspective is better than the "what"-perspective.
In today's episode, Mattias talks about the importance of standing out as a company and always remembering the principle of the company.
In today's episode, Mattias remembers why he started his company 10 years ago and talks about why the vision is so important - especially now.
In today's episode, Mattias talks about making goals more fun and why the meaning is so important when talking about goals.
In today's episode, Mattias talks about trust, why it is so important, how to earn it and how you should approach it as a leader.
In today's episode, Mattias talks about something he's learned in his leadership training and the power of asking a question.
Mattias talks about whether collaboration and competition can co-exist in a workplace in today's episode.
In today's episode, Mattias talks about expectations, communication, and disappointments and how they are all connected.
In today's episode, Mattias talks about the CEO report for April 2022 and how important sales are for the upcoming months.
In today's episode, Mattias talks about the different pricing models and how some might be suitable for bigger projects and others for smaller tasks.
In today's episode, Mattias talks about why he lets people fail and how that is an important factor to actually succeed.
In today's episode, Mattias talks about the three roles of a leader and why he sometimes struggles to shift in between those.
In today's episode, Mattias talks about internships and how it can be beneficial both for the intern and the company.
In today's episode, Mattias talks about why he picked up boxing and what it has to do with entrepreneurship.
In today's episode, Mattias explains why it's not possible to scale up a company without being willing to invest money.
In today's episode, Mattias talks about the importance of the culture fit in a customer relationship and why you sometimes need to fire a customer in order to keep your people safe.
In today's episode, Mattias shares his experience of fearing other people's opinions and explains why the only judge who should matter to you is yourself.
In today's episode, Mattias talks about the power of a whiteboard and why teaching your team business acumen is so essential.
In today's episode, Mattias talks about why he chose to start working with a professional board and how he knew that the timing was right.
In today's episode, Mattias talks about important soft and hard skills that helped him get where he is today. He also explains why willingness is essential for building anything in life.
In this episode Mattias talks about how to avoid misinformation from spreading within the company and shares his weekly inventory.
In today's episode, Mattias talks about his and Mathilda's work around iGoMoon's career ladder to make the personal growth process more clear.
In today's episode, Mattias talks about how it is a choice if you let things stress you - or not and how he personally avoids becoming stressed.
In today's episode, Mattias shares his monthly CEO report with us and which things were good as well as less good in March.
In today's episode, Mattias explains why video is a crucial asset if you want to grow your business. This is also something Mattias has used for several years already.
In today's episode, Mattias talks about why being optimistic is crucial if you plan to survive as an entrepreneur and that building a fruitful business will take a lot longer than you might...
In today's episode, Mattias talks about the biggest rocks for the upcoming quarter and explains why iGoMoon is getting rid of a certain position.
In today's episode, Mattias talks about the various ways he communicates with others and how he determines which one is the right medium for what occasion.
In today's episode, Mattias talks about how he manages to focus on his daily tasks and explains why discipline is the key to proper focus.
In today's episode, Mattias explains what the "iGoMoon Academy" is, and he talks about why proper IT security can help you generate more sales.
In today's episode, Mattias explains why business acumen is so important and what you can learn from selling your things at a flea market.
In today's episode, Mattias shares about his episodes of self-doubt and what helps him to overcome these feelings.
In this episode, Mattias talks about the leadership course he's attending, how to improve communication in a team, and he reveals a new talent joining iGoMoon.
In today's episode, Mattias talks about bonuses and commissions and shares his insights regarding salary discussions.
In today's episode, Mattias talks about role models and shares the story of him learning an important leadership lesson as a schoolboy.
In today's episode, Mattias talks about iGoMoon's new sales presentation, challenging discussions around salaries, and an overheated job market.
In today's episode, Mattias talks about how he deals with poorly performing teams and why the "SMART goal"-method is essential in setting up clear expectations and preventing bad...
In today's episode, Mattias discusses a graphic showing some of the differences between leaders and bosses. He also shares what aspects are essential for his leadership and why he has a...
As every Friday, Mattias shares his summary of the week, including his self-inventory, with us. He also talks about the magical things that happen once you start taking initiative.
In today's episode, Mattias explains why borrowing money was never an option for him when he started his company and under which circumstances he could see himself actually seeking...
In today's episode, Mattias talks about when you know you "made it" as an entrepreneur, what successful entrepreneurship looks like for him and why he gets up every single morning.
In today's episode, Mattias talks about how last week's kickoff conference turned out and explains why your self-reflection should never turn into self-blaming.
In today's episode, Mattias talks about how iGoMoon manages to work with customers worldwide -without anyone having to travel. He shares how his company is successfully holding remote...
In today's episode, Mattias talks about how he makes small and big decisions and why there are no right and wrong ones when you're running a company.
As every Friday, Mattias shares the summary of the week and his weekly self-inventory. This week he's also talking about how to avoid the cash suck by standardizing services.
In today's episode, Mattias talks about the plans for the upcoming kickoff conference. This time, some customers will join the kickoff as well, which makes it an excellent opportunity for...
In today's episode, Mattias explains why he thinks that the scene of public speaking has changed, why he puts himself out there and how he creates his very own stage.
In today's episode, Mattias shares the CEO report of January 2022, which he is presenting monthly to his company's board. He also takes about why it is so important to have open and honest...
In today's episode, Mattias talks about the difference between having many small customers and few big ones.
In today's episode, Mattias is sharing his thoughts about the method of visualization. Firstly Mattias explains that he believes everyone visualizes every day - even if they don't even know...
Earlier this week, Mattias attended the online experience of the "HubSpot Partner Day". This event is targeted towards HubSpot's partners exclusively. They have been going through many...
In today's episode, Mattias explains why a functioning sales team is so important and why many companies don't grow beyond ten people.
In today's episode, Mattias and Svea discuss the influence of people and things that you surround yourself with. Mattias also explains what is especially important to him regarding any kind...
The Covid numbers are rising again, and so is the number of people working from home at iGoMoon. Not being able to catch up with everyone in person, Mattias was looking for a way to...
It has only been a bit more than a week since the brand-new (and first-ever!) HR position has been filled at iGoMoon. Today, Mattias talks about how he onboards someone for a role that has...
In today's episode, Mattias explains why prioritizing planning is so important, especially when a company grows.
In today's episode, Mattias shares how the first official work week of 2022 was going - even though he was quarantining at home.
In today's episode, Mattias shares iGoMoon's plans and goals for the upcoming year. The goal for this year is to grow the team by 15 people and double the revenue to 24 million SEK. To turn...
Welcome to the first "MattGron Talks"-episode of 2022! After dedicating the final episodes of last year to reflections on 2021, Mattias and Svea are now starting the new year by looking...
In today's (Christmas) episode, Mattias wraps up the week and talks about some interesting improvements he's going through with his sales team.
Today's episode, being the last Wednesday episode of the year 2021, seemed to be the perfect occasion to look back at the year and what has happened at iGoMoon.
The Christmas break is just around the corner and Svea is curious about how Mattias will spend his time off between the years. Other than meeting the family for a couple of days, he doesn't...
As every Friday, Mattias and Svea are looking back at the week and are talking about Mattias' self-inventory.
I recently received an entrepreneurial award with a scholarship from the Familjen Knut & Ragnvi Jacobsson for building iGoMoon with good business acumen, providing digital tools and modern...
Today, Mattias and Svea are discussing Mattias' plans of branching out his HubSpot agency to South Africa.
In today's episode, Mattias and Svea discuss whether or not the way you look is important in the business world.
It's the first Friday of the new month, which means it's time for the CEO report of November. In those CEO reports that Mattias is presenting to the board, he talks about all things...
2021 is almost over and the new year is coming closer and closer. In this episode, Mattias talks about the current mood at the office, which things he wants to complete before the end of...
Mattias shared in an earlier episode that he's wearing a lot of different "hats" throughout the week. He obviously operates as the CEO, but he is also the marketing manager, the HR person...
As every Friday, Mattias shares what has been going on at iGoMoon this week and talks about his weekly self-inventory.
The day before the recording of this episode, Mattias and Svea attended iGoMoon's "Julbord" (Christmas dinner) together. This fun event inspired Svea to talk more about the team activities...
„To be able to lead others, a man must be willing to go forward alone.“ – Harry Truman
After Mattias clarifies why he's wearing a tie and talks about the office trend "tie Friday", he shares the news of the week and his self-inventory.
In today's episode, Mattias talks about his approach to dealing with unhappy customers and explains a smart model that everyone can apply the next time they are in a similar situation.
In today's episode Mattias finally reveals what he has been doing on a secret trip to Gothenburg last week.
As every Friday, Mattias shares his recap of the week including his self-inventory, and talks about why explaining is better than forcing.
In today's episode, Mattias talks about how he thinks about customers hiring away his own employees and shares that he just recently bought his first piece of art that has a deeper meaning...
In today's episode Mattias talks about why his entire entrepreneurship is based on his curiosity and why it is so important to be (and stay!) curious.
Today, Mattias is taking us on a spontaneous tour of the new office and reveals how far they've come with the move and he is also sharing the CEO report for October.
In today's episode, Mattias talks about why he changed the office language at iGoMoon from Swedish to English.
"I don't have a single personal goal". In this episode, Mattias explains what he means by that and shares his thoughts on setting goals.
In today's episode, Mattias talks about how the move to the bigger office is going and what is so exciting about growing an international team.
In today's episode, Mattias is talking about the different project management tools iGoMoon has been using over the last years.
A little bird told Svea that Mattias was about to have a session with a personal trainer. Having talked about physical health before, she wanted to know more about Mattias's motifs for...
In this episode Mattias and Svea talk about how the CRM and the CMS are becoming one and many traditional website agencies dying out because of this.
Not too long ago, Mattias talked about how it is most likely time to move to a bigger office soon. He also talked about how tricky the process of finding a suitable office is. The more...
In today's episode, Mattis is talking about how your behavior and attitude affect everyone around you and what the differences are between walls and boundaries.
It's Friday and Mattias is sharing all the things that were important to him this week. Including a growing team and a new office for iGoMoon!
In today's episode, Mattias is talking about the annual HubSpot Inbound event and shares his thoughts about the remote version of the event and why he personally thinks it's a good idea for...
Today, Svea wants to know how much you can actually learn and prepare to be a good leader and how much is dedicated to actually making your own experiences.
In today's episode, Mattias shares the CEO report for September. He also talks about why growing a company is not at all like a strategic chess game but more like a round of boxing.
In this episode Mattias and Svea talk about the regulations for offices from a “Post-COVID” perspective when things are slowly getting back to normal.
Today "MattGron Talks" turns 100! At least the 100th episode airs today. In this episode, Mattias and Svea are discussing whether friendships between bosses and employees are a good idea...
In today's Friday episode, Mattias talks about how his week went and shares his weekly self-inventory with us.
iGoMoon's next big goal is to grow the company from its current 15 employees to 30-40 people and hit a revenue of 1.5 million Euro.
In today's episode, Mattias is talking about how he deals with situations where employees want to leave iGoMoon.
This week Mattias was wearing his "HR hat" a lot and had many interviews with potential talents who might join iGoMoon soon. iGoMoon actually signed a new HubSpot developer this week who...
How much should you focus on what your competition is doing and how much should you focus on your own journey? This is the topic that Mattias and Svea are discussing in today's episode.
In this episode Mattias and Svea talk about sports and physical activity, why it is important and which activities Mattias likes to do.
In today's Friday episode Mattias talks about the things that were most important for him during this week. One of those topics is the importance of HR work and how he has underestimated...
In this episode Svea asks Mattias about the CEO report, what it is and how often Mattias does it. The CEO report is a new process implemented in the beginning of 2021.
In today's episode Mattias and Svea talk about people-pleasers and what it means. Citing the definition of a people-pleaser:
This week, Mattias was inspired to talk about a complex topic after having a discussion with his team. A lot of leaders can probably relate to being confronted with something like: "It's...
Why does someone from South Africa start working for a company that is located more than 10.000 km away and literally on the other side of the world? In this episode, Mattias is talking...
Today Mattias talks about the changes he has seen in himself and where he has looked for answers during his entrepreneurial journey.
In today’s episode Mattias talks about the importance of having clear roles and balancing personal and professional relationships.
Today’s episode is focused on teams and how Mattias has changed the structure of the teams at iGoMoon.
Today's episode is all about networking as an entrepreneur and which approach Mattias has when it comes to networking.
As every Friday, Mattias talks about how his week as an entrepreneur looked like and which things he is reflecting on in his self-inventory.
In today's episode, Mattias and Svea are discussing the recent numbers for Q1 and Q2 and what plans he has for the Q3 and Q4 of 2021.
Today's episode revolves around the topic of authentic leadership. After hearing Mattias talking about his upbringing and sharing very personal details with his team at last week's kickoff...
In this Friday episode, Mattias and Svea are talking about the recent kickoff conference that took place on Thursday and Friday.
In this special episode of "MattGron Talks" Mattias and Svea are meeting at a conference hotel outside of Stockholm. The reason for this is the kickoff conference for the second half of...
In this episode, Mattias and Svea are talking about "failing" and why it is not necessarily a bad thing.
Besides discussing the brand-new upgraded production quality of the vlog, Svea and Mattias talk about an issue Mattias wants to resolve.
This episode is dedicated to iGoMoon's international customers. Mattias starts off by saying that international customers are definitely a part of iGoMoon's scaling-up journey.
Mondays are for personal questions to iGoMoon's founder and CEO Mattias, and today the questions are focused on his favorite moments with the team, how he deals with industry changes and...
In this episode Mattias and Svea are discussing the name change for "MattGron's Scaling Up Journey" to "MattGron Talks" because it feels like it has become more of a talk show with life...
In this episode, Mattias explains how he determines the right salaries for his employees and for himself.
Mattias moved from a small town 30km outside of Stockholm to the city center in his 20's. At the time it was a natural step to do since he already built some (business) relationships with...
First Mattias talks about possibly renaming the vlog from "MattGron's Scaling Up Journey" to "MattGron talks". He believes that this name might be more on point with what Svea and him are...
In today's episode, Mattias and Svea are discussing the individual workplace including flexible working hours, locations, etc.
As every Monday Mattias answers personal questions about him as an entrepreneur:
After Mattias was busted for being at the office even though he is officially on vacation, he explains that even if he's off there are usually incidents that make it necessary for him to...
After discussing Svea's new haircut and finding out if Mattias is ever going to have long hair again, the two of them are talking about today's topic: collecting feedback.
Since vacation time is around the corner, the office is becoming emptier by the day and the general business life in Sweden slows down quite a bit. Because of that, it has been a relatively...
In today's episode, Mattias is discussing his take on providing the right health care for his employees.
As every Monday Svea has a set of interesting questions that Mattias is going to answer from his entrepreneurial point of view.
Today's Friday episode was recorded before the probably most important weekend of the year in Sweden: Midsommar. Swedes typically leave the big cities and spend the celebration of the...
Today's episode is dedicated to the early days of Mattias' entrepreneurship. Mattias starts off by sharing some details about the background of his company. iGoMoon is the result of him...
The main topic of today's episode is the annual iGoMoon summer party including the iGoMoon awards. After watching Sweden winning the soccer match that Friday afternoon, the winners of the...
After reading an article in which the differences between growing a company and scaling a company were discussed, Svea wants to hear Mattias' opinion about this topic. Mattias describes...
Another Monday, another round of interesting questions. This episode is dedicated to luck, courage, challenges, and accomplishments.
Mattias jumps into today's Friday episode by talking about a classic misunderstanding when writing a message to his colleague Åsa and leaving out one word, resulting in completely changing...
In this episode, Mattias talks about the meeting culture at iGoMoon, why a meeting without an agenda is no meeting, and how he structures his internal and external meetings.
In this Monday episode, Mattias and Svea are talking about their very first jobs, what activity calms them down, where they would love to travel to, and reveal what their most-used apps on...
In this week's wrap-up, Mattias thematizes dealing with an employee stepping down from a leading position and working on the triangle of growth.
In this episode, Mattias explains the principle of bootstrapping a company and talks about why he decided to bootstrap iGoMoon - without any external help from investors or alike.
In this episode Mattias and Svea are talking about strengths, great ideas, determining the right candidates and starting other businesses.
One thing Mattias started to implement this week is having individual meetings with the members of the sales team. In these meetings, he wants to talk about how the current week is going,...
In today's episode, Mattias talks about a quite hushed-up topic: dismissing employees. He shares how he is having these challenging conversations and explains how he is dealing with toxic...
Today Svea and Mattias talk about motivation, promoting people, supporting other leaders, and the work life balance.
Friday means the wrap-up of the week and Mattias sharing his thoughts in insights on this.
After talking about the frictionless sales process in the last Friday episode, Mattias is talking about enabling customers today.
In this Monday episode, Mattias and Svea are talking about how Mattias came up with the name iGoMoon, what their most useful personality traits are, what they choose to do with 30 minutes...
In this Friday episode, Mattias is looking back at the week and mainly focuses on the "Triangle of Growth"-conference the whole iGoMoon crew attended.The conference was all about iGoMoon's...
This Wednesday Svea has a lot of questions regarding finding customers.
This Monday's questions are about motivation, working hours, how entrepreneurship is affecting the personal life and what Mattias would do differently if he could start over his business...
After joking about the Swedish summer weather, Mattias talks about his reflections on this week. He starts off by sharing what he could have done better: During this week's board meeting it...
This Wednesday Svea is curious to hear about Mattias' take on delegating tasks and responsibilities. Mattias starts off by saying that as a CEO and founder it is very easy to become the...
In this episode, Svea wants to know with whom Mattias would love to grab a coffee one day, what has taken him the longest to get good at, and what he wished someone would have taught him a...
This week Mattias has been very focused on customer meetings and the preparation of those. Also, a new intern called Natalie joined the team at iGoMoon and Mattias has been working on two...
Svea was expecting to hear about some useful routines that would help you become a successful entrepreneur when she asked Mattias about his personal routines and habits. Mattias on the...
We are starting this week with some interesting questions about entrepreneurship and success. Mattias talks about his favorite aspects of being an entrepreneur, how he defines success, and...
Mattias starts off this Friday episode by sharing some leadership insights. He explains that a huge part of leading a team is understanding every person’s "WIIFM“ (What’s in it for me?)....
Your job as an entrepreneur is to always work on the vision. In this episode Mattias explains what he means with this sentence, talks about his personal connection to South Africa and why...
When Mattias is asked what his biggest fear is, his answer is: death. He shares that he has been thinking about death a lot, especially since a once very close childhood friend passed away...
When Mattias looks back at this week, one of his biggest highlights was that iGoMoon’s new account manager Dennis finished his two weeks onboarding and now joined the team on the...
Mattias is discussing his take on coaching in today's episode. Aside from coaching himself, Mattias also works together with some of his colleagues and managers at iGoMoon. When it comes to...
Monday at "MattGron's Scaling Up Journey" means a new round of questions for Mattias. This week's questions are about introverts and extroverts, 1 million $, pet peeves, and passions.
iGoMoon's purpose statement says: "We reach for the moon with an open heart to do good and use business to inspire others to grow better". Mattias decided to record a separate "culture...
Today Mattias shares some insights on the current improvement of the sales process and how he thinks you should structure your sales process as a HubSpot solution partner. The sales process...
This Monday Mattias and Svea are trying out a new idea. The plan, for now, is to have more personal conversations on Mondays, answering a variety of questions regarding different topics.
This week Mattias was preparing his monthly CEO report for the board, in which he shares positive and negative insights as well as areas for improvement and implementing new strategies.
Mattias together with his colleagues Henrik and Dennis is currently working on sales execution on LinkedIn. He explains, that he sees a big untapped potential when it comes to the American...
In this Monday episode, Mattias talks about why iGoMoon decided to become a HubSpot partner five years ago, what the benefits are and where they faced challenges.
This week Mattias has been busy preparing for a new colleague Dennis, who will join iGoMoon's sales team next week. He took care of assembling a top-notch onboarding, organizing some...
Today's episode starts with Mattias talking about the upcoming quarterly meeting with the management group. In this meeting, the team will discuss and set the new rocks for the second...
This episode of "MattGron's Scaling Up Journey" starts with Mattias' weekly "self-inventory", where he answers the three following questions in the context of the past week.
In the first part of this Friday episode of "MattGron's Scaling Up Journey" Mattias sums up his week and shares with us what is currently going on at iGoMoon.
Therefore he introduced the new improved goals for everyone back in March. Already now he can see a positive trend: the team is pulling in the same direction with less confusion and...
Mattias realized that iGoMoon has been losing some quotes due to a "trigger-happiness" lately. This means that sales quotes get sent to customers too quickly in the sales process, before...
This Friday episode starts a bit differently than our others. We decided to leave in some of the footage right before the actual recording to show you what is actually going on behind the...
Your blog post Looking back at the end of 2020, the two big rocks for Q4 were redesigning the iGoMoon website and working on the delivery processes. Q1 of 2021 on the other hand was...
Mattias talks about how he could have communicated the "big bet" on iGoMoon's "vision board" in a better way.
It's Friday! As in every Friday episode Mattias wraps up his week, shares what he has been up to and what is currently on his mind. At the beginning of the week, iGoMoon launched their new...
In this Wednesday episode of "MattGron's Scaling Up Journey" Mattias shares his top 5 qualities that a good leader should have and talks about which of his own traits he wants to focus...
In the past week, Mattias has been reflecting on what he could do better to inspire his colleagues at iGoMoon to communicate to clients when they are running out of the original budget.
As every Friday Mattias wraps up the past week and shares valuable insights into his everyday life as an entrepreneur.
In this Wednesday episode of "MattGron's Scaling Up Journey" Mattias shares his thoughts on why clear role descriptions, goals and KPIs are so important and why one should never hide the...
In this Monday episode, Mattias talks about the results of last week's "self-inventory". The inventory consists of three questions, that are connected to the core values at iGoMoon.
In this weekly recap episode of "MattGron's Scaling Up Journey", Mattias talks about everything important that has happened at iGoMoon.
As in all of the Wednesday episodes, Mattias shares what he is currently doing working ON his business (instead of IN his business). This Wednesday's topic is about attracting and hiring...
In this Monday episode, Mattias talks about the weekly “self-inventory” that everyone at iGoMoon takes part in during Friday afternoon. The inventory consists of three questions connected...
In today's Friday episode Mattias is sharing his weekly recap of the past 7 days. Alongside other topics, he talks about how he navigates on his personal map to reach his vision, writing...
Today's episode of Mattias' scaling-up journey is all about implementing strategies. He emphasizes how important it is to not only have a strategy but also to communicate it in the right...
After briefly introducing the principle of core values in the last episode, Mattias elaborates on this topic in today's episode of "MattGron's Scaling Up Journey". He explains what core...
It's Friday, which means it is time for the weekly recap! In today's episode, Mattias shares his experiences of last week and introduces a very important topic for all entrepreneurs who are...
In this second episode of "Mattias' Scaling Up Journey" he talks about how he experienced 2020 as an entrepreneur and in what ways the year affected his business. He shares his highlights...
In this first episode of “MattGron’s Scaling Up Journey” Mattias and his co-host Svea introduce themselves and share their ideas about documenting Mattias’ journey of scaling up his company...
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